Zoho CRM vs Attio Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Zoho CRM pricing | Attio pricing | |
|---|---|---|
| Starts at | $14/mo | $44/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Contact management
- Follow-up reminders
- Workflow automation
- Custom email templates
- Tasks, meetings & calls
- Data import and export
- Standard reports
- APIs
- Mobile apps
Standard
- Email integration & mass emails
- Built-in calling
- Multiple sales pipelines
- Calendar integration
- Data capture via forms
- Sales forecasting
- Data enrichment
- Custom modules
- HIPAA compliance
- Gmail and Outlook integration
- Slack, Zoom, Teams integration
Professional
Popular- AI agents
- Process management
- Inventory management
- Predictive intelligence
- Unlimited reports
- Configure, Price, Quote (CPQ)
- Custom portals
- Customer journeys
- Web-to-case forms
- Customer portals
- Google Ads integration
Enterprise
- Multi-team management
- Reporting hierarchy
- Custom buttons and functions
- Extended field types
- Sequential data collection
- Approval process
- Account Based Marketing
- Developer sandbox
- Field-level encryption
- Extended AI capabilities
- QuickBooks integration
Free
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Plus
- Private lists
- Enhanced email sending
- Up to 10 seats
Pro
Popular- Call Intelligence & sequences
- Permission controls
- Advanced reporting
Enterprise
- Unlimited objects
- Unlimited teams
- Security and admin controls
Zoho CRM vs Attio FAQ
- Which one is cheaper?
- Zoho CRM starts lower at $14/mo, compared to $44/mo for Attio.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Zoho CRM: Zoho undercuts Salesforce and HubSpot on nearly every tier, positioning itself as the budget-conscious choice for teams that want real CRM depth without enterprise-software pricing. They're chasing price-sensitive SMBs and scaling startups who'd otherwise get priced out of competitors' 'Professional' equivalents. Attio: Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market.
Still deciding? See the best Zoho CRM alternatives or the best Attio alternatives, ranked with verified pricing.
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