Zoho CRM vs Attio Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Contact management
- Follow-up reminders
- Workflow automation
- Custom email templates
- Tasks, meetings & calls
- Data import and export
- Standard reports
- APIs
- Mobile apps
Standard
- Email integration & mass emails
- Built-in calling
- Multiple sales pipelines
- Calendar integration
- Data capture via forms
- Sales forecasting
- Data enrichment
- Custom modules
- HIPAA compliance
- Gmail and Outlook integration
- Slack, Zoom, Teams integration
Professional
Popular- AI agents
- Process management
- Inventory management
- Predictive intelligence
- Unlimited reports
- Configure, Price, Quote (CPQ)
- Custom portals
- Customer journeys
- Web-to-case forms
- Customer portals
- Google Ads integration
Enterprise
- Multi-team management
- Reporting hierarchy
- Custom buttons and functions
- Extended field types
- Sequential data collection
- Approval process
- Account Based Marketing
- Developer sandbox
- Field-level encryption
- Extended AI capabilities
- QuickBooks integration
Ultimate
- Enhanced feature limits
- Consulting
- Migration assistance
- Custom AI/ML
- Data preparation
Free
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Plus
- Private lists
- Enhanced email sending
- Up to 10 seats
Pro
Popular- Call Intelligence & sequences
- Permission controls
- Advanced reporting
Enterprise
- Unlimited objects
- Unlimited teams
- Security and admin controls
Zoho CRM vs Attio FAQ
- Which one is cheaper?
- Zoho CRM starts lower at $14/mo, compared to $44/mo for Attio.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Zoho CRM: Zoho is clearly gunning for the SMB and mid-market teams who find Salesforce overkill and HubSpot's per-seat costs hard to justify — $14 to $52 is aggressive value for the feature depth on offer. They're not trying to win enterprise deals; they're trying to be the obvious choice for cost-conscious buyers who still want a full-featured CRM. Attio: Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid.
Keep tabs on both.
We'll monitor pricing changes for Zoho CRM and Attio and let you know when something moves.