What is content gap analysis?

Content gap analysis is the process of finding topics your audience cares about that your site does not yet cover — comparison pages, how-to guides, integrations, or questions buyers ask. Competitor content is the usual reference: what do they cover that you skip?

It differs from keyword gap analysis by working at the level of topics and formats rather than individual search terms. The output is an editorial backlog ranked by how directly each missing piece supports discovery or conversion.