What is ideal customer profile?

An ideal customer profile (ICP) is a specific description of the company (or person) that gets the most value from your product: their size, industry, tools, budget, and the trigger that makes them buy. It is drawn from your best existing customers — the ones who close fast, stay long, and expand.

A sharp ICP focuses everything downstream: which keywords to target, which features to prioritize, and which competitors you actually collide with — since different segments often shortlist entirely different alternatives.