What is price monitoring?

Price monitoring is the ongoing tracking of competitor prices — checking rivals’ pricing pages, plans, and promotions on a schedule and recording every change. Done manually it is tedious and error-prone, so it is usually automated with tools that watch pricing pages and send alerts on changes.

The history matters as much as the alert: a timeline of competitor price changes reveals strategy — annual increases, new tier introductions, discount seasons — that a single snapshot cannot show.