What is review monitoring?

Review monitoring is the ongoing tracking of customer reviews across platforms like G2, Capterra, Trustpilot, and app stores — watching for new reviews, rating changes, and recurring themes. For your own product it powers response workflows; for competitors it is a window into their customers’ real experience.

Competitor reviews are among the most honest competitive intelligence available: they document, in buyers’ own words, why people chose a rival, what frustrates them, and what would make them switch.