What is win rate?

Win rate is the percentage of qualified sales opportunities that end in a win. Tracked overall it measures sales effectiveness; tracked per competitor it becomes a competitive metric — your win rate against Competitor X is the clearest score of how your positioning performs where it matters.

Movements in competitive win rate are how teams judge whether battlecards, pricing changes, or new features are actually working. A falling win rate against one rival is a signal to run win/loss analysis before guessing at fixes.