LaunchDarkly Pricing (2026)
This is metered, not seat-based — you're paying for the plumbing (Service Connections at $10/mo) and the reach (client-side MAU at $8.33 per 1k) rather than headcount. AI Runs get their own usage line too, so if you're building AI-driven feature flags, that meter runs separately from your core flagging costs.
- Developer
- $0/mo
- Foundation Popular
- Contact Sales
- Enterprise
- Contact Sales
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Developer
- Unlimited seats
- A/B Tests and Experiments
- 10M logs and 10M traces /mo
- Unlimited feature flags
- 30 idiomatic SDKs
Foundation
Popular- per Service Connection / mo
- per 1k client-side MAU / mo
- AI Runs included /mo. $5 per additional 1k runs.
- Special rates for K8s, Serverless, Python, & Ruby
Enterprise
- Advanced user targeting
- Custom roles & teams
- Workflows, scheduling, & approvals
- Release automation
- Release Assistant
Does LaunchDarkly have a free plan?
Yes: the Developer plan is free forever, not a time-limited trial. Paid tiers also come with a free trial (14 days), no credit card required.
What the free plan includes
- Unlimited seats
- A/B Tests and Experiments
- 10M logs and 10M traces /mo
- Unlimited feature flags
- 30 idiomatic SDKs
AI Pricing Analysis
Pricing Model
This is metered, not seat-based — you're paying for the plumbing (Service Connections at $10/mo) and the reach (client-side MAU at $8.33 per 1k) rather than headcount. AI Runs get their own usage line too, so if you're building AI-driven feature flags, that meter runs separately from your core flagging costs.
Tier Strategy
Developer is the free sandbox for solo devs or tiny teams kicking tires on feature flags. Foundation is where real product teams live once they need multiple environments or SDKs stitched together via Service Connections, and the upgrade trigger to Enterprise hits when you need SSO, custom contracts, or your MAU/connection usage gets big enough that you want a negotiated rate instead of the published per-unit pricing.
Competitive Positioning
LaunchDarkly plays premium — they invented the feature-flagging category and price like the incumbent, not the scrappy alternative. They're not trying to win the budget-conscious startup crowd with Foundation's usage math; they're banking on being the default choice for orgs that already trust them at scale and negotiate Enterprise deals.
Growth Lever
Expansion is baked into the usage meters themselves — more Service Connections as you add environments/SDKs, more client-side MAU as your app grows, more AI Runs as you lean into AI features. There's no artificial feature-gating drama here; you just naturally pay more as your product's footprint grows, which quietly turns LaunchDarkly into a bigger line item the more successful your app gets.
Want the strategist's read on the live page? Read the AI teardown of LaunchDarkly's pricing page →
LaunchDarkly Pricing FAQ
- How much does LaunchDarkly cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Developer" plan is free forever, not just a trial. You get unlimited seats, a/b tests and experiments, 10m logs and 10m traces /mo — plus 2 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- This is metered, not seat-based — you're paying for the plumbing (Service Connections at $10/mo) and the reach (client-side MAU at $8.33 per 1k) rather than headcount. AI Runs get their own usage line too, so if you're building AI-driven feature flags, that meter runs separately from your core flagging costs.
- Which plan makes sense for me?
- Developer is the free sandbox for solo devs or tiny teams kicking tires on feature flags. Foundation is where real product teams live once they need multiple environments or SDKs stitched together via Service Connections, and the upgrade trigger to Enterprise hits when you need SSO, custom contracts, or your MAU/connection usage gets big enough that you want a negotiated rate instead of the published per-unit pricing.
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Comparing LaunchDarkly to something specific? Try LaunchDarkly vs Algolia, LaunchDarkly vs AnyDesk, or LaunchDarkly vs Apollo GraphQL. Or see the best LaunchDarkly alternatives, ranked.
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