Roofr Pricing (2026)

It's a hybrid setup that blends flat monthly fees per tier with usage-based add-ons — the Measure+ tier specifically charges more for faster report turnaround (2-hour vs 6-hour delivery), so speed itself becomes a paid variable on top of the subscription.

From $109/mo 4 plans hybrid Free plan Best Roofr alternatives → Roofr's competitors →
Starter
$0/mo
Measure+
$109/mo
Essentials
$249/mo
Scale Popular
$349/mo
Verified Sep 09, 2026 Official pricing page
Screenshot of Roofr's pricing page showing its plans and prices
Their pricing page, captured Sep 09, 2026

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Starter

$0/mo
  • $19 measurement reports delivered in 24 hrs or less
  • 1 basic job board
  • 10 trial proposals, invoices & work orders
  • 5 automated actions
  • Material ordering & supplier integrations
  • Email & email templates
  • Calendar & job events
  • ESX files $12 USD / report
  • Unlimited users

Measure+

$109/mo $95/mo annual
  • $13 measurement reports
  • ESX files $10 USD / report
  • 2 or 6 hour guaranteed delivery time
  • Material calculations
  • Waste factor
  • CSV downloads
  • Company logo & branding
  • Unlimited users

Essentials

$249/mo $209/mo annual
  • $13 measurement reports delivered in 2 hrs or less
  • 1 flexible job board
  • Unlimited proposals, invoices & work orders
  • 10 automated actions
  • Credit card & ACH payments
  • Signable PDFs & contracts
  • Unlimited e-signatures
  • Unlimited users

Scale

Popular
$349/mo $299/mo annual
  • 7 customizable job boards
  • Custom job tags & work types
  • Crew management
  • 25+ automated actions
  • Performance dashboard & reporting
  • Profit margins & job costs
  • Quickbooks integration
  • Role-based permissions
  • Unlimited users

Does Roofr have a free plan?

Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $109/mo.

What the free plan includes

  • $19 measurement reports delivered in 24 hrs or less
  • 1 basic job board
  • 10 trial proposals, invoices & work orders
  • 5 automated actions
  • Material ordering & supplier integrations
  • Email & email templates
  • Calendar & job events
  • ESX files $12 USD / report
  • Unlimited users

AI Pricing Analysis

Pricing Model

It's a hybrid setup that blends flat monthly fees per tier with usage-based add-ons — the Measure+ tier specifically charges more for faster report turnaround (2-hour vs 6-hour delivery), so speed itself becomes a paid variable on top of the subscription.

Tier Strategy

Starter is the free hook to get solo roofers using measurement tools without commitment, Measure+ targets small crews who just need quick aerial reports, and Essentials/Scale start bundling in CRM, proposals, and sales workflow features for teams that need to run their whole business — not just measure roofs. The jump from Measure+ to Essentials is the real inflection point, where a company stops being a measurement customer and becomes a full sales-ops customer.

Competitive Positioning

Roofr sits in the middle of the roofing software pack — pricier than bare-bones measurement-only tools but cheaper than full enterprise field service platforms with CRM, financing, and production management baked in. They're clearly courting small-to-mid roofing contractors who've outgrown spreadsheets but aren't ready for a heavyweight all-in-one system.

Growth Lever

The real paywall is workflow breadth, not seats — moving up unlocks proposal/e-signature tools, CRM, and financing integrations that turn Roofr from a measurement utility into the system of record for running a roofing business. Delivery speed is the other lever: contractors racing to close deals will pay extra for 2-hour reports instead of 6-hour ones.

Want the strategist's read on the live page? Read the AI teardown of Roofr's pricing page →

Roofr Pricing FAQ

How much does Roofr cost?
Paid plans start at $109/mo, going up to $349/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter" plan is free forever, not just a trial. You get $19 measurement reports delivered in 24 hrs or less, 1 basic job board, 10 trial proposals, invoices & work orders — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid setup that blends flat monthly fees per tier with usage-based add-ons — the Measure+ tier specifically charges more for faster report turnaround (2-hour vs 6-hour delivery), so speed itself becomes a paid variable on top of the subscription.
Is there a discount for annual billing?
Yes — you save up to 16% if you pay annually instead of month-to-month. They also mention: "Save up to 15% with annual billing."
Which plan makes sense for me?
Starter is the free hook to get solo roofers using measurement tools without commitment, Measure+ targets small crews who just need quick aerial reports, and Essentials/Scale start bundling in CRM, proposals, and sales workflow features for teams that need to run their whole business — not just measure roofs. The jump from Measure+ to Essentials is the real inflection point, where a company stops being a measurement customer and becomes a full sales-ops customer.

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Comparing Roofr to something specific? Try Roofr vs Bluebeam, Roofr vs Buildertrend, or Roofr vs Buildxact. Or see the best Roofr alternatives, ranked.

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