How much does Roofr cost?

Paid plans start at $109/mo, going up to $349/mo for larger teams. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Starter" plan is free forever, not just a trial. You get $19 measurement reports delivered in 24 hrs or less, 1 basic job board, 10 trial proposals, invoices & work orders — plus 6 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 16% if you pay annually instead of month-to-month. They also mention: "Save up to 15% with annual billing."

Roofr Pricing (2026)

Flat-rate SaaS pricing with no per-seat charges — you're paying for tiered feature access and turnaround speed on measurements, not headcount. The Measure+ tier even prices delivery speed directly, with a $60/mo premium to go from 6-hour to 2-hour report turnaround.

From $109/mo 4 plans flat-rate Free plan Best Roofr alternatives → Roofr's competitors →

Starter: $0/mo
Measure+: $109/mo
Essentials: $249/mo
Scale Popular: $349/mo

Verified Aug 12, 2026 Official pricing page

Screenshot of Roofr's pricing page showing its plans and prices — Their pricing page, captured Aug 12, 2026

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Starter

$0/mo

$19 measurement reports delivered in 24 hrs or less
1 basic job board
10 trial proposals, invoices & work orders
5 automated actions
Material ordering & supplier integrations
Email & email templates
Calendar & job events
ESX files $12 USD / report
Unlimited users

Measure+

$109/mo $95/mo annual

$13 measurement reports
ESX files $10 USD / report
2 or 6 hour guaranteed delivery time
Material calculations
Waste factor
CSV downloads
Company logo & branding
Unlimited users

Essentials

$249/mo $209/mo annual

$13 measurement reports delivered in 2 hrs or less
1 flexible job board
Unlimited proposals, invoices & work orders
10 automated actions
Credit card & ACH payments
Signable PDFs & contracts
Unlimited e-signatures
Unlimited users

Scale

Popular

$349/mo $299/mo annual

7 customizable job boards
Custom job tags & work types
Crew management
25+ automated actions
Performance dashboard & reporting
Profit margins & job costs
Quickbooks integration
Role-based permissions
Unlimited users

Does Roofr have a free plan?

Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $109/mo.

What the free plan includes

$19 measurement reports delivered in 24 hrs or less
1 basic job board
10 trial proposals, invoices & work orders
5 automated actions
Material ordering & supplier integrations
Email & email templates
Calendar & job events
ESX files $12 USD / report
Unlimited users

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter is the free hook to get roofers using aerial measurements at all. Measure+ targets solo contractors or small crews who just need fast, reliable measurement reports. Essentials is where teams start needing proposal/CRM-style workflow tools, and Scale kicks in once a roofing company has enough volume or sales reps that they need the full sales-and-ops stack baked in.

Competitive Positioning

Roofr sits in the middle of the roofing-tech pack — pricier than bare-bones measurement tools but cheaper than the all-in-one platforms bundling CRM, financing, and production management. The free tier is a wedge to win over solo roofers and small outfits still measuring manually or using cheaper point solutions, then upsell them as they professionalize.

Growth Lever

Speed and workflow depth are the levers — faster measurement delivery, more proposal/CRM features, and eventually full business management tools get locked behind higher tiers. There's no seat-based scaling, so expansion revenue comes from feature upgrades and annual commitment (up to 15% off) rather than adding users.

Want the strategist's read on the live page? Read the AI teardown of Roofr's pricing page →

Roofr Pricing FAQ

How much does Roofr cost?: Paid plans start at $109/mo, going up to $349/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Starter" plan is free forever, not just a trial. You get $19 measurement reports delivered in 24 hrs or less, 1 basic job board, 10 trial proposals, invoices & work orders — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Flat-rate SaaS pricing with no per-seat charges — you're paying for tiered feature access and turnaround speed on measurements, not headcount. The Measure+ tier even prices delivery speed directly, with a $60/mo premium to go from 6-hour to 2-hour report turnaround.
Is there a discount for annual billing?: Yes — you save up to 16% if you pay annually instead of month-to-month. They also mention: "Save up to 15% with annual billing."
Which plan makes sense for me?: Starter is the free hook to get roofers using aerial measurements at all. Measure+ targets solo contractors or small crews who just need fast, reliable measurement reports. Essentials is where teams start needing proposal/CRM-style workflow tools, and Scale kicks in once a roofing company has enough volume or sales reps that they need the full sales-and-ops stack baked in.

More Construction pricing

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Comparing Roofr to something specific? Try Roofr vs Bluebeam, Roofr vs Buildertrend, or Roofr vs Buildxact. Or see the best Roofr alternatives, ranked.

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