Runway Pricing (2026)

Runway runs on a credit-based usage model — you're paying for AI generation capacity, not seats. Credits are the core value metric, which means costs scale directly with how much you're actually generating, not how many people are on the account.

From $15/mo 5 plans usage-based Free plan
Free
$0/mo
Standard
$15/mo
Pro Popular
$35/mo
Max
$95/mo
Enterprise
Contact Sales
Verified Jul 26, 2026 Official pricing page

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Free

$0/mo
  • Includes 125 credits (one time)
  • Generative Video
  • Gen-4 Turbo (Image to Video)
  • Generative Image
  • Gen-4 (Text to Image, References)
  • Gemini 3 Pro
  • Gemini 2.5
  • Image Apps
  • Generative Audio
  • Text to Speech
  • Audio Apps
  • 3 video editor projects
  • 5GB asset storage

Standard

$15/mo $12/mo annual
  • 625 credits monthly
  • All AI images and video models (Gen-4.5, Nano Banana Pro, Aleph, Veo 3.1, and more)
  • 4K Upscaling
  • No watermarks

Pro

Popular
$35/mo $28/mo annual
  • Everything in Standard
  • 2250 credits monthly
  • Create Custom Voices for Lip Sync and Text to Speech
  • 500GB asset storage
  • Access to best models

Max

$95/mo $76/mo annual
  • Everything in Pro
  • 9500 credits monthly
  • Roll over unused credits for 1 month
  • First access to newest models
  • Highest generation volume

Enterprise

Contact Sales
  • Everything in Max
  • Custom credits
  • Single sign-on
  • Workspace Analytics
  • Configurable teamspaces
  • Enterprise-wide onboarding
  • Priority support
  • Custom team sizes

AI Pricing Analysis

Pricing Model

Runway runs on a credit-based usage model — you're paying for AI generation capacity, not seats. Credits are the core value metric, which means costs scale directly with how much you're actually generating, not how many people are on the account.

Tier Strategy

Free is a sandbox for curious creatives; Standard and Pro are aimed at individual creators and small teams who need consistent output volume. The upgrade trigger is simple: you burn through your monthly credits and either wait or pay more, and the lack of rollover on Standard and Pro makes that pain hit fast.

Competitive Positioning

At $35–$95/mo, Runway is priced as a serious professional tool — not a casual dabbler play, but not enterprise-only either. They're competing in the premium tier of AI video generation alongside tools like Pika and Sora, positioning themselves as the high-quality option for creators who care about output fidelity.

Growth Lever

Credit limits are the primary expansion driver — teams that produce regularly will hit ceilings quickly, especially without rollover on lower tiers. The Max plan's 1-month credit rollover is a meaningful unlock that rewards high-volume users and creates a sticky reason to stay at the top tier rather than downgrade in slow months.

Runway Pricing FAQ

How much does Runway cost?
Paid plans start at $15/mo, going up to $95/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get includes 125 credits (one time), generative video, gen-4 turbo (image to video) — plus 10 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Runway runs on a credit-based usage model — you're paying for AI generation capacity, not seats. Credits are the core value metric, which means costs scale directly with how much you're actually generating, not how many people are on the account.
Is there a discount for annual billing?
Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "20% off yearly billing."
Which plan makes sense for me?
Free is a sandbox for curious creatives; Standard and Pro are aimed at individual creators and small teams who need consistent output volume. The upgrade trigger is simple: you burn through your monthly credits and either wait or pay more, and the lack of rollover on Standard and Pro makes that pain hit fast.

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Comparing Runway to something specific? Try Runway vs Anthropic, Runway vs AssemblyAI, or Runway vs Avoma.

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