Blog
Essays, teardowns, and playbooks on SaaS pricing and competitive intelligence.
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SaaS Pricing 8 min readSaaS Pricing Benchmarks: The $25 Median and Your Category
SaaS pricing benchmarks from 651 tracked pricing pages: the median entry price is $25 a month. Where Security, AI, and CRM land, and how to pick yours.
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Positioning & GTM 8 min readCompetitor SWOT Analysis: A Guide That Earns Its Grid
A competitor SWOT analysis is only useful when every cell carries evidence. The claim, source, implication rule, with a worked example on real pricing data.
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Alternatives 9 min readCrayon Pricing: The Real Numbers Behind 'Contact Sales'
Crayon pricing isn't published. Buyers report $25k–$100k+ per year, sized by competitors tracked. Here's the contract math and the levers that move it.
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SaaS Pricing 8 min readSeat-Based Pricing Isn't Dead. It Just Lost Default Status
Per-seat still leads SaaS pricing, but with under a third of the market. What 879 parsed pricing pages show about seat-based pricing and where seats go next.
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Competitive Intelligence 8 min readWhy a Competitive Intelligence Newsletter Beats Your Dashboard
Dashboards are where competitive intelligence goes to be ignored. Why a competitive intelligence newsletter is the delivery layer that changes decisions.
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Alternatives 8 min readKompyte Pricing: What Semrush Won't Put on the Page
Kompyte pricing isn't published. Here's what the Essentials, Professional, and Unlimited tiers include, what drives the quote, and how to negotiate it.
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Alternatives 8 min readKlue vs Crayon: The Real Difference Is the Value Metric
Klue vs Crayon compared: per-seat vs per-competitor pricing, reported contract ranges, what each does best, and when you should skip both platforms.
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Positioning & GTM 9 min readCompetitive Battlecards vs Fight Cards: Why the Name Matters
Battlecards, fight cards, kill sheets: the naming fight is a fight about what the artifact is for. Why competitive battlecards won, and what to call yours.
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SaaS Pricing 6 min readMarkup vs Margin: The 50% That's Really 33%
Markup vs margin confuses even experienced operators. The formulas, the conversion table, and why pricing off the wrong one quietly costs you money.
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Alternatives 8 min readKlue Alternatives: 4 Tools That Don't Need a 6-Figure Contract
Klue alternatives for teams without an enterprise budget: how Crayon, Kompyte, Contify, and lighter tools compare, and who each one is really for.
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SaaS Pricing 9 min readSaaS Pricing Models: What Hundreds of Live Pricing Pages Actually Use
SaaS pricing models, ranked by what hundreds of live pricing pages actually use: per-seat, usage-based, flat-rate, hybrid, custom. Plus how to pick yours.
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Competitor Monitoring 9 min readHow to Monitor Competitors Without Becoming Obsessed With Them
How to monitor competitors without losing your week to it: which signals matter, the cadence that works, and a 30-minute setup you can run this Friday.