Blog

Essays, teardowns, and playbooks on SaaS pricing and competitive intelligence.

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  Competitive Intelligence · Jun 2, 2026 · 10 min read

  B2B Competitive Intelligence: A Lightweight Operating System

  B2B competitive intelligence doesn't need an analyst or a $30k platform. Here's a weekly operating cadence a small SaaS team can actually run.

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  Positioning & GTM · May 7, 2026 · 11 min read

  Battlecards: The Template We'd Use Selling Against Ourselves

  A copy-and-fill template for SaaS battlecards, built from the angle of selling against your own product. Plus the one rule that keeps reps using them.

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  Competitive Intelligence · May 5, 2026 · 8 min read

  What Is Competitive Intelligence? A Founder's Definition (Not a Textbook's)

  What is competitive intelligence? A founder's definition: what it actually is, what it isn't, and the four signals worth tracking when you have no analyst.

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  SaaS Pricing · Apr 30, 2026 · 9 min read

  Pricing Teardown: Linear vs Jira and What Linear's Tiers Really Say

  A teardown of Linear vs Jira, two of the most instructive SaaS pricing page examples in the market. What their tiers signal and what founders should steal.

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  Competitor Pricing · Apr 20, 2026 · 9 min read

  How to Track Competitor Pricing Without Hiring an Analyst

  A 30-minute-a-week workflow for how to track competitor pricing. What to watch, what to ignore, and the signals that actually change what you charge.

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  Competitive Intelligence · Apr 14, 2026 · 9 min read

  Competitive Intelligence Software in 2026: What Actually Works for a 10-Person SaaS

  A founder's guide to competitive intelligence software in 2026: what enterprise tools do, where they're overkill, and the lean stack that fits a small team.