Blog

Essays, teardowns, and playbooks on SaaS pricing and competitive intelligence.

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  Positioning & GTM · May 7, 2026 · 9 min read

  Battlecards: The Template We'd Use Selling Against Ourselves

  A copy-and-fill template for SaaS battlecards, built from the angle of selling against your own product. Plus the one rule that keeps reps using them.

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  Competitive Intelligence · May 5, 2026 · 8 min read

  What Is Competitive Intelligence? A Founder's Definition (Not a Textbook's)

  What is competitive intelligence? A founder's definition: what it actually is, what it isn't, and the four signals worth tracking when you have no analyst.

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  SaaS Pricing · Apr 30, 2026 · 9 min read

  Pricing Teardown: Linear vs Jira and What Linear's Tiers Really Say

  A teardown of Linear vs Jira, two of the most instructive SaaS pricing page examples in the market. What their tiers signal and what founders should steal.

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  Competitor Monitoring · Apr 28, 2026 · 9 min read

  Competitor Monitoring Tools: A Shortlist for Founders Who Hate Dashboards

  An honest shortlist of competitor monitoring tools for small SaaS teams. What each one is good at, where it's overkill, and the stack we'd actually buy.

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  Competitor Pricing · Apr 20, 2026 · 9 min read

  How to Track Competitor Pricing Without Hiring an Analyst

  A 30-minute-a-week workflow for how to track competitor pricing. What to watch, what to ignore, and the signals that actually change what you charge.

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  Competitive Intelligence · Apr 14, 2026 · 9 min read

  Competitive Intelligence Software in 2026: What Actually Works for a 10-Person SaaS

  A founder's guide to competitive intelligence software in 2026: what enterprise tools do, where they're overkill, and the lean stack that fits a small team.