ActiveCampaign vs Exclaimer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign pricing | Exclaimer pricing | |
|---|---|---|
| Starts at | $15/mo | $0/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Starter
- One email signature template
- Centrally managed email signatures, organization-wide
- Auto-updated employee details
- Control your branding, including logos, fonts, and colors
- Legal disclaimers on every email
- Consistent signatures across all devices, including mobile
- Users see their signature before sending
- A library of professionally designed signature templates
Standard
- Unlimited email signature templates
- Unique signatures for different departments and teams
- Three Brand Kits for organization-wide branding control
- Schedule signatures and campaign banners
- Target recipients with specific signatures and banners
Pro
Popular- Unlimited Brand Kits for centralized multi-brand control
- Advanced signature and banner scheduling
- Social media feeds in signatures
- HubSpot and Salesforce integration
- Signature usage metrics and engagement dashboards
- Centrally control organization-wide video meeting backgrounds
- Sync employee attributes from your preferred HRIS
Enterprise
- Dedicated Customer Success Manager for ongoing support
- Tailored onboarding plan built around your structure and rollout goals
- Guided implementation support for signatures, rules, and employee data
- Rollout planning for large or multi-team deployments
ActiveCampaign vs Exclaimer FAQ
- Which one is cheaper?
- Exclaimer is the cheaper option, starting at $0/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- Neither has a free plan. But ActiveCampaign and Exclaimer offer a free trial.
- How do they charge?
- Different approach here. ActiveCampaign uses hybrid pricing, while Exclaimer goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite. Exclaimer: This sits firmly on the affordable end of the email signature management category — sub-$2 per seat is aggressive compared to rivals that often price signature tools closer to $3-5/user. They're clearly hunting IT admins at mid-market companies who want centralized signature control without a big line-item to justify.
Still deciding? See the best ActiveCampaign alternatives or the best Exclaimer alternatives, ranked with verified pricing.
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