ActiveCampaign vs GetResponse Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | GetResponse | |
|---|---|---|
| Starts at | $15/mo | $19/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Starter
- Unlimited monthly email sends
- AI-powered content generators
- Welcome email series
- 1 custom automation workflow
- Landing page builder
- Signup forms and popups
- Free custom domain with yearly plan
Marketer
Popular- Unlimited monthly email sends
- AI-powered content generators
- Welcome email series
- Unlimited automation workflows
- Landing page builder
- Signup forms and popups
- Advanced audience segmentation
- Abandoned cart recovery
- Sales funnels
- Promo codes and revenue reports
- Unlimited web push notifications
- Free custom domain with yearly plan
Creator
- Unlimited monthly email sends
- AI-powered content generators
- Welcome email series
- Unlimited automation workflows
- Landing page builder
- Signup forms and popups
- Advanced audience segmentation
- Abandoned cart recovery
- Sales funnels
- Promo codes and revenue reports
- Unlimited web push notifications
- Webinars
- Website builder
- Course creator
- Up to 500 students
- Premium newsletter subscriptions
- Free custom domain with yearly plan
Enterprise
- Unlimited monthly email sends
- AI-powered content generators
- Welcome email series
- Unlimited automation workflows
- Landing page builder
- Signup forms and popups
- Advanced audience segmentation
- Abandoned cart recovery
- Sales funnels
- Promo codes and revenue reports
- Unlimited web push notifications
- Webinars
- Website builder
- Course creator
- Student management
- Premium newsletter subscriptions
- Dedicated sending domain
- Dedicated IP address
- Premium, priority support
- Single sign-on (SSO)
- SMS marketing
- Mobile push notifications
- AI product recommendations
- Transactional emails
- Unlimited users
ActiveCampaign vs GetResponse FAQ
- Which one is cheaper?
- ActiveCampaign starts lower at $15/mo, compared to $19/mo for GetResponse.
- Can I use either one for free?
- Neither has a free plan. But ActiveCampaign and GetResponse offer a free trial.
- How do they charge?
- Different approach here. ActiveCampaign uses usage-based pricing, while GetResponse goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing. GetResponse: They're squarely in the mid-market challenger zone — cheaper than HubSpot or ActiveCampaign, but not racing Mailchimp or Brevo to the bottom. The 18% annual discount and no free plan signals they're targeting committed users willing to pay, not tire-kickers.
Keep tabs on both.
We'll monitor pricing changes for ActiveCampaign and GetResponse and let you know when something moves.