ActiveCampaign vs GetResponse Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

ActiveCampaign pricing GetResponse pricing
Starts at $15/mo $19/mo
Number of plans 4 4
Free plan — —
Free trial
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Enterprise

$145/mo
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users

Pro

Popular
$79/mo
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users

Plus

$49/mo
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user

Starter

$15/mo
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user

Starter

$19/mo
  • Unlimited monthly email sends
  • AI-powered content generators
  • Welcome email series
  • 1 custom automation workflow
  • Landing page builder
  • Signup forms and popups
  • Free custom domain on yearly plan

Marketer

Popular
$59/mo
  • Unlimited monthly email sends
  • AI-powered content generators
  • Welcome email series
  • Unlimited automation workflows
  • Landing page builder
  • Signup forms and popups
  • Advanced audience segmentation
  • Abandoned cart recovery
  • Sales funnels
  • Promo codes and revenue reports
  • Unlimited web push notifications
  • Free custom domain on yearly plan

Creator

$69/mo
  • Unlimited monthly email sends
  • AI-powered content generators
  • Welcome email series
  • Unlimited automation workflows
  • Landing page builder
  • Signup forms and popups
  • Advanced audience segmentation
  • Abandoned cart recovery
  • Sales funnels
  • Promo codes and revenue reports
  • Unlimited web push notifications
  • Webinars
  • Website builder
  • Course creator
  • Up to 500 students
  • Premium newsletter subscriptions
  • Free custom domain on yearly plan

Enterprise

Custom
  • Unlimited monthly email sends
  • AI-powered content generators
  • Welcome email series
  • Unlimited automation workflows
  • Landing page builder
  • Signup forms and popups
  • Advanced audience segmentation
  • Abandoned cart recovery
  • Sales funnels
  • Promo codes and revenue reports
  • Unlimited web push notifications
  • Webinars
  • Website builder
  • Course creator
  • Student management
  • Premium newsletter subscriptions
  • Dedicated sending domain
  • Dedicated IP address
  • Premium, priority support
  • Single sign-on (SSO)
  • SMS marketing
  • Mobile push notifications
  • AI product recommendations
  • Transactional emails

ActiveCampaign vs GetResponse FAQ

Which one is cheaper?
ActiveCampaign starts lower at $15/mo, compared to $19/mo for GetResponse.
Can I use either one for free?
Neither has a free plan. But ActiveCampaign and GetResponse offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite. GetResponse: GetResponse sits in the mid-market, undercutting premium all-in-one platforms while still packing in webinar and course tools competitors like Mailchimp or Constant Contact don't bundle at this price. It's aimed at solopreneurs and small teams who want marketing automation plus monetization features without paying HubSpot-level prices.

Still deciding? See the best ActiveCampaign alternatives or the best GetResponse alternatives, ranked with verified pricing.

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