ActiveCampaign vs MailerLite Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | MailerLite | |
|---|---|---|
| Starts at | $15/mo | $12/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Power
PopularComfort
Free
ActiveCampaign vs MailerLite FAQ
- Which one is cheaper?
- MailerLite is the cheaper option, starting at $12/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- MailerLite has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing. MailerLite: They're playing the affordable-but-not-cheap angle, undercutting Mailchimp and ActiveCampaign while staying above the race-to-zero crowd. The target is cost-conscious small businesses and indie creators who've outgrown free tools but can't justify $50-100/mo for a list that's still growing.
Still deciding? See the best ActiveCampaign alternatives or the best MailerLite alternatives, ranked with verified pricing.
Keep tabs on both.
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