Adapty vs Recurly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Pro
Free
Enterprise
- Custom pricing
- White-glove onboarding and migration
- 24/7 support in a dedicated Slack channel
- Dedicated success manager
- Regular growth insights
- Custom data exports
- Custom contract and SLAs
- Data residency in the US or EU
- SOC2 certified
Custom pricing
Starter
- Automated global subscription billing
- Flexible plans and pricing
- Static churn-prevention tools
- 1 Dunning campaign
- 10+ payment methods
- 20+ payment gateways
All-Access
Popular- AI-Powered agents, analytics, insights
- Intelligent churn-prevention tools
- Multiple dunning campaigns
- Advanced plans, pricing, promotions
- Payments orchestration across multiple gateways
- Custom reporting, additional analytics, and automated exports
- Additional payment methods including ACH, gateways, and communications languages
- Multicurrency
- Single sign-on
- And more!
All-Access for Shopify
- Intelligent churn-prevention tools
- Customized bundles
- Subscribe and save
- Prepaid and gift subscriptions
- Hybrid subscription support
- Cancel-save flows and surveys
- Self-serve bulk updater
- Analytics and integrations
- Hosted subscriber portal with passwordless login
- And more!
Engage
- AI powered propensity to churn model
- 1-click billing integration
- Personalized offers
- Cancel save, upsell, cross sell capabilities
- AB testing
- Granular segmentation
- Low code prompt builder
- Advanced analytics
- Robust integrations
RevRec
- Automated contract modifications
- SSP automation
- Rules-driven allocations
- Real-time revenue insights & forecasting
- Automated monthly close
- Unified workbench
- Multi-GAAP compliance
- Immutable audit trail
- Multi-everything support
Adapty vs Recurly FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Adapty has a free plan. Recurly doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Adapty: They're positioning as the low-friction, founder-friendly option — no upfront cost means zero risk to start, which undercuts flat-fee competitors like RevenueCat's paid tiers for small apps. At scale, 1% of revenue is a meaningful line item, so they're competing on ease-of-entry rather than being the cheapest option for high-revenue apps. Recurly: At sub-1% of billing volume, Recurly is pitching itself as cheaper than Stripe Billing's percentage-based fees at scale, targeting mid-market SaaS and subscription commerce companies that have outgrown basic payment tools but aren't ready for a full Zuora implementation. They're the pragmatic middle ground — not the cheapest, not the most enterprise.
Keep tabs on both.
We'll monitor pricing changes for Adapty and Recurly and let you know when something moves.