Adapty vs Recurly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Adapty pricing | Recurly pricing | |
|---|---|---|
| Starts at | Custom | $249/mo |
| Number of plans | 2 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Pro
- Open-source SDKs for all mobile platforms
- Web payments (Stripe, Paddle, or custom)
- Cross-platform subscription sync with sharing controls
- Global infrastructure across 100+ countries
- Reliable SDK performance on slow networks or offline
- Server-side API, webhooks and cloud data export
- Revenue, MRR, churn, ARPU, 10+ conversion metrics and more
- Full install-to-purchase funnel and cumulative LTV
- Cohort analysis with predictive LTV and revenue
- Filter or group by country, platform, product, custom attributes and more
- Dashboards for one app or many, with scheduled email reports
- No-code integrations with marketing, analytics and cloud platforms
- Drag-and-drop intuitive editor
- Fast-loading and native paywalls, smooth on device
- 50+ proven templates + AI generator
- Supports video, animations, timers, sliders, trial toggles, quizzes, personalization and more
- Built-in localization via AI or manual import/export
- Create new pricing and visuals and deploy them without app updates
- Use our no-code builder or your custom remote config
- Segment users by attributes or behavior to personalize their flow
- A/B testing engine: custom traffic splits, unlimited variants and early winner predictions
- No-code integrations with engagement platforms
- Built-in CRM: view user purchase history and resolve support cases
- Revenue and LTV predictions at the cohort level
- Early winner predictions for A/B tests
- Autopilot: AI-suggested pricing experiments
- AI Paywall Generator
- Automatic paywall localization
- Discord community of app builders
- Forum and knowledge base
- Email support
- Live chat support for paid customers
Enterprise
Popular- Custom pricing
- White-glove onboarding and migration
- 24/7 support in a dedicated Slack channel
- Dedicated success manager
- Regular growth insights
- Custom data exports
- Custom contract and SLAs
- Data residency in the US or EU
Starter
- Automated global subscription billing
- Flexible plans and pricing
- Static churn-prevention tools
- 1 Dunning campaign
- 10+ payment methods
- 20+ payment gateways
All-Access
Popular- AI-Powered agents, analytics, insights
- Intelligent churn-prevention tools
- Multiple dunning campaigns
- Advanced plans, pricing, promotions
- Payments orchestration across multiple gateways
- Custom reporting, additional analytics, and automated exports
- Additional payment methods including ACH, gateways, and communications languages
- Multicurrency
- Single sign-on
All-Access for Shopify
- Intelligent churn-prevention tools
- Customized bundles
- Subscribe and save
- Prepaid and gift subscriptions
- Hybrid subscription support
- Cancel-save flows and surveys
- Self-serve bulk updater
- Analytics and integrations
- Hosted subscriber portal with passwordless login
Engage
- AI powered propensity to churn model
- 1-click billing integration
- Personalized offers
- Cancel save, upsell, cross sell capabilities
- AB testing
- Granular segmentation
- Low code prompt builder
- Advanced analytics
- Robust integrations
RevRec
- Automated contract modifications
- SSP automation
- Rules-driven allocations
- Real-time revenue insights & forecasting
- Automated monthly close
- Unified workbench
- Multi-GAAP compliance
- Immutable audit trail
- Multi-everything support
Adapty vs Recurly FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Adapty has a free plan. Recurly doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Adapty uses usage-based pricing, while Recurly goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Adapty: Adapty undercuts flat-fee subscription tools like RevenueCat by staying free for early-stage apps and only charging once you're making real money — making it the low-risk pick for indie devs and small teams testing monetization. It's not trying to be premium; it's positioned as the tool you can adopt on day one without a pricing conversation. Recurly: This sits mid-to-premium in the subscription billing space — cheaper to start than enterprise players like Zuora, but the revenue-share model plus custom enterprise pricing on All-Access signals they're chasing mid-market and up, not scrappy startups. They're not competing on sticker price; they're betting that companies with real billing complexity will pay for reliability over cost.
Still deciding? See the best Adapty alternatives or the best Recurly alternatives, ranked with verified pricing.
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