Ahrefs vs Moz Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Ahrefs pricing Moz pricing
Starts at $129/mo $99/mo
Number of plans 4 4
Free plan —
Free trial —
Pricing model hybrid per-seat

Price is one row. To weigh the features too, use our feature comparison template →

Ahrefs pricing

Official page

Lite

$129/mo
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked AI prompts
  • 100,000 crawl credits
  • API and MCP access
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each

Standard

$249/mo
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked AI prompts
  • 500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each

Advanced

$449/mo
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked AI prompts
  • 1,500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Enterprise

$1499/mo
  • Uncapped API access
  • Custom API Endpoints
  • SSO & enterprise-grade security
  • Access management & audit log
  • Unlimited historical data
  • Forecasting & trends

Moz pricing

Official page

Standard

$99/mo
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • AI Overviews by Keyword
  • 1 AI Visibility Dashboard
  • 50 Tracked Prompts
  • 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 2 AI Content Briefs per month

Medium

Popular
$179/mo
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • AI Overviews by Keyword
  • 2 AI Visibility Dashboards
  • 100 Tracked Prompts
  • 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 10 AI Content Briefs per month (5x more than standard)

Large

$299/mo
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • AI Overviews by Keyword
  • 4 AI Visibility Dashboards
  • 200 Tracked Prompts
  • 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 50 AI Content Briefs per month (5x more than medium)

Enterprise

Custom

Ahrefs vs Moz FAQ

Which one is cheaper?
Moz is the cheaper option, starting at $99/mo vs $129/mo for Ahrefs.
Can I use either one for free?
Ahrefs has a free plan. Moz doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Ahrefs uses hybrid pricing, while Moz goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier tools like Ubersuggest or Mangools, but it's cheaper at entry than Semrush's comparable tiers. They're clearly chasing serious SEOs and agencies who'll pay up for data depth rather than casual users just dipping a toe into keyword research. Moz: At $99-$299/mo, Moz sits mid-pack — pricier than scrappy point-tools but cheaper than Semrush or Ahrefs at the top end. They're clearly chasing small-to-mid SEO teams and agencies who want an established brand name without paying enterprise-tier prices.

Still deciding? See the best Ahrefs alternatives or the best Moz alternatives, ranked with verified pricing.

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