Aircall vs Luma Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Essentials
- Minimum number of users
- Max number of teams
- Phone number included in the plan
- Price of each additional number, per month
- Inbound calls & internal calls (Toll-free excluded)
- Outbound calls - domestic
- Outbound calls - international
- SMS and MMS business text messaging - domestic
- Access to call recordings
- Analytics data
Professional
- Minimum number of users
- Max number of teams
- Phone number included in the plan
- Price of each additional number, per month
- Inbound calls & internal calls (Toll-free excluded)
- Outbound calls - domestic
- Outbound calls - international
- SMS and MMS business text messaging - domestic
- Access to call recordings
- Analytics data
Custom
- Minimum number of users
- Max number of teams
- Phone number included in the plan
- Price of each additional number, per month
- Inbound calls & internal calls (Toll-free excluded)
- Outbound calls - domestic
- Outbound calls - international
- SMS and MMS business text messaging - domestic
- Access to call recordings
- Analytics data
Luma
- Unlimited number of events
- Unlimited number of guests per event
- Blasts and automated reminders via email, SMS, push notification and WhatsApp
- Send up to 500 invites or newsletters per week through Luma
- Check in guests to your events through Luma
- Accept all credit cards, Apple Pay & Google Pay
- Accept regional payment methods such as iDEAL, Konbini and PayNow
- Set up ticket types, group purchasing and coupons
- 5% platform fee for paid events
- Unlimited cohosts and event managers
- Up to 3 admins for your calendar
- Require approval or token gating for registration
- Import and export data via CSV
- Zoom integration with attendance tracking
Luma Plus
Popular- 0% platform fee for paid events
- Send up to 5,000 invites and newsletters per week through Luma
- Ability to collect taxes for ticket sales
- Check-in manager role for your events
- Custom URL for event pages
- Collect separate first and last names from guests
- 5 calendar admins included, with more seats available for purchase
- Automate workflows with Zapier
- API access
- Priority support
- Early access to select features
Enterprise
- Organization Account
- Security Restrictions
- Community Events
- Single Sign On
- Advanced Integrations
- Additional APIs
- Custom-Built Features
Aircall vs Luma FAQ
- Which one is cheaper?
- Aircall starts lower at $30/mo, compared to $59/mo for Luma.
- Can I use either one for free?
- Luma has a free plan. Aircall doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Aircall uses per-seat pricing, while Luma goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Aircall: At $30-$50/seat annually, Aircall sits in the mid-market range — more expensive than scrappy alternatives like OpenPhone or Grasshopper, but cheaper than enterprise CCaaS players like Genesys or NICE. They're clearly targeting SMB and mid-market sales and support teams who want a polished product without an enterprise procurement process. Luma: Luma sits mid-market — not the cheapest event tool out there, but far below premium event platforms like Cvent or Bizzabo that charge per-event or per-attendee fees running into hundreds monthly. They're clearly chasing the creator-economy and startup crowd who want a polished free tool with an affordable step up, not enterprise event managers.
Keep tabs on both.
We'll monitor pricing changes for Aircall and Luma and let you know when something moves.