Aircall vs Luma Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Aircall pricing | Luma pricing | |
|---|---|---|
| Starts at | $30/mo | $59/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- Minimum number of users: 3
- Max number of teams: 3
- Phone number included in the plan: 1 local or toll-free
- Price of each additional number, per month: $6
- Inbound calls & internal calls (Toll-free excluded): Unlimited
- Outbound calls - domestic: Unlimited in US and Canada*
- Outbound calls - international: Contact us for rates and bundle
- SMS and MMS business text messaging - domestic
- Access to call recordings: Up to 1 year (by request, 6 months available in Dashboard)
- Analytics data: Up to 6 months (Basic Analytics)
Professional
- Minimum number of users: 3
- Max number of teams: Unlimited
- Phone number included in the plan: 1 local or toll-free
- Price of each additional number, per month: $6
- Inbound calls & internal calls (Toll-free excluded): Unlimited
- Outbound calls - domestic: Unlimited in US and Canada*
- Outbound calls - international: Contact us for rates and bundle
- SMS and MMS business text messaging - domestic
- Access to call recordings: Unlimited (by request, 6 months available in Dashboard)
- Analytics data: Up to 6 months (Basic and Advanced Analytics)
Custom
- Minimum number of users: 25
- Max number of teams: Unlimited
- Phone number included in the plan: 1 local or toll-free
- Price of each additional number, per month: $6
- Inbound calls & internal calls (Toll-free excluded): Unlimited
- Outbound calls - domestic: Unlimited in US and Canada*
- Outbound calls - international: Unlimited*
- SMS and MMS business text messaging - domestic
- Access to call recordings: Unlimited (by request, 6 months available in Dashboard)
- Analytics data: Unlimited (Analytics+)
Luma
- Unlimited number of events
- Unlimited number of guests per event
- Blasts and automated reminders via email, SMS, push notification and WhatsApp
- Send up to 500 invites or newsletters per week through Luma
- Check in guests to your events through Luma
- Accept all credit cards, Apple Pay & Google Pay
- Accept regional payment methods such as iDEAL, Konbini and PayNow
- Set up ticket types, group purchasing and coupons
- 5% platform fee for paid events
- Unlimited cohosts and event managers
- Up to 3 admins for your calendar
- Require approval or token gating for registration
- Import and export data via CSV
- Zoom integration with attendance tracking
Luma Plus
Popular- 0% platform fee for paid events
- Send up to 5,000 invites and newsletters per week through Luma
- Ability to collect taxes for ticket sales
- Check-in manager role for your events
- Custom URL for event pages
- Collect separate first and last names from guests
- 5 calendar admins included, with more seats available for purchase
- Automate workflows with Zapier
- API access
- Priority support
- Early access to select features
Enterprise
- Organization Account
- Security Restrictions
- Community Events
- Single Sign On
- Advanced Integrations
- Additional APIs
- Custom-Built Features
Aircall vs Luma FAQ
- Which one is cheaper?
- Aircall starts lower at $30/mo, compared to $59/mo for Luma.
- Can I use either one for free?
- Luma has a free plan. Aircall doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Aircall uses per-seat pricing, while Luma goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Aircall: Sitting mid-market against the likes of RingCentral, Dialpad, and JustCall, Aircall isn't fighting on price — those $30-50 per-seat rates land squarely in the middle of the pack. They're going after growing sales and support teams who want something more polished than a budget VoIP tool but aren't ready for enterprise contact-center pricing. Luma: At $59/mo, Luma sits mid-market — pricier than bare-bones RSVP tools like Eventbrite's free tier, but way cheaper than heavyweight event platforms like Cvent or Bizzabo. They're clearly chasing the indie creator and community-host crowd who want a polished product without enterprise-grade pricing.
Still deciding? See the best Aircall alternatives or the best Luma alternatives, ranked with verified pricing.
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