airfocus vs UserGuiding Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| airfocus | UserGuiding | |
|---|---|---|
| Starts at | Custom | $174/mo |
| Number of plans | 2 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | custom | usage-based |
Professional
- Unlimited free contributors & workspaces
- Roadmaps
- Advanced prioritization
- Custom product hierarchy (3 levels)
- Feedback & Insights management
- Branded customer or stakeholder portal
- All view types
- Core integrations
- airfocus agent
- MCP server
- Objectives & OKRs
- SAML SSO
Enterprise
Popular- Objectives & OKRs
- Portfolio management & dashboards
- Capacity planning
- Insights agent
- Activity & progress reporting
- Custom product hierarchy (unlimited levels)
- Jira Server & Azure DevOps Server integrations
- Salesforce integration
- Portal SSO protection
- IP address whitelisting
- Enterprise-level onboarding & training
- SAML SSO
- SCIM provisioning
Starter
- Starting from 2,000 MAU
- All In-App Onboarding Experiences + AI Assistant
- Surveys & NPS with AI Insights
- Analytics Reporting & Segmentation
- Knowledge Base & Product Updates
Growth
Popular- Starting from 2,000 MAU
- No-Code Event Tracking
- Advanced Analytics Reporting
- Private Knowledge Base & Product Updates
- Feature Request & Roadmap
- Localization & Auto-Translate
- Custom Alerts
Enterprise
- Custom MAU
- Unlimited Onboarding Experiences
- Migration Support
- Security Audit & Compliance
- Custom Contract & SLA
- SAML SSO & Team Member Activity Logs
airfocus vs UserGuiding FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But UserGuiding offers a free trial.
- How do they charge?
- Different approach here. airfocus uses custom pricing, while UserGuiding goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. airfocus: By hiding all pricing, airfocus signals it's playing in the mid-to-premium tier of the product management tool space, competing more with Productboard and Aha! than with cheaper self-serve tools like Trello or ClickUp. This is a positioning built for landing mid-market and enterprise product teams who expect a sales-assisted buying process, not price-sensitive startups shopping by feature checklist. UserGuiding: This lands mid-to-premium in the onboarding-software space — pricier than lightweight tools like Userpilot at comparable tiers, but cheaper than enterprise-heavy platforms like Pendo or WalkMe. They're courting scaling SaaS companies that have outgrown DIY tooltips but aren't ready for a six-figure enterprise contract.
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