Amplitude vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Starter
- 121 Connectors
- Funnel Dashboards
- 3 Reporting solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Single Sign-On
- Export frequency
- Support
- Implementation services
Business
Popular- 579 Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 26 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
Enterprise
- 600+ Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Enterprise governance & compliance
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 27 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Advanced roles & permissions
- Audit log
- EU Data Center available
- Multi-entity usage
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
- Enterprise SLA
Amplitude vs Funnel FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. Funnel doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Funnel: Funnel sits in the premium tier of marketing data connectors, competing with Supermetrics and Windsor.ai but positioning above them on data quality and transformation depth. They're not chasing SMBs — $300/mo floor with no free trial signals they're targeting mid-market and up.
Keep tabs on both.
We'll monitor pricing changes for Amplitude and Funnel and let you know when something moves.