Amplitude vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude pricing | Funnel pricing | |
|---|---|---|
| Starts at | Custom | $300/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
Starter
- Connect to: 117 connectors
- Export to: 13 destinations
- Data storage: load pre-synced data into your applications
- Semantics: apply your business logic
- Context: budgets, targets and business goals
- MCP: work with your marketing data in Claude, ChatGPT and other AI tools
- Dashboards: build and share reports
- Funnel AI
Business
Popular- Connect to: 579 connectors
- Export to: 46 destinations
- Data guarantee: connect any source, send to any destination
- Reporting destinations: Power BI and Tableau
- Cloud destinations: BigQuery, Amazon S3 and more
- Unlimited users and workspaces
- Advanced Data Hub capabilities
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Enterprise
- Connect to: 600+ connectors
- Export to: 47 destinations
- Additional destination: Snowflake
- Enterprise SSO & provisioning: SAML, OIDC and SCIM
- User management: advanced roles, permissions and audit log
- Enterprise SLA and priority support
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Amplitude vs Funnel FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. Funnel doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while Funnel goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page. Funnel: At $300-600/mo before add-ons, Funnel sits mid-to-premium in the marketing data platform space — it's priced above simple reporting tools but below full enterprise data stacks. They're clearly targeting mid-market and enterprise marketing teams with real budgets, not scrappy startups, especially given the annual-only billing and no free trial to lower the entry barrier.
Still deciding? See the best Amplitude alternatives or the best Funnel alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial