Amplitude vs Mouseflow Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Free
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
Essential
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
Advanced
Popular- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
Premium
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
Enterprise
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
- Journey analytics
- SSO
- Customized privacy settings
- Priority support
- Customer Success Manager
Amplitude vs Mouseflow FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Mouseflow: Mouseflow sits in the mid-market band of the session recording space — cheaper than Fullstory, roughly competitive with Hotjar's paid tiers, and more feature-complete than some budget alternatives. They're going after product and marketing teams who want heatmaps plus funnels plus recordings without paying enterprise prices.
Keep tabs on both.
We'll monitor pricing changes for Amplitude and Mouseflow and let you know when something moves.