Amplitude vs Mouseflow Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Amplitude Mouseflow
Starts at Custom $25/mo
Number of plans 4 5
Free plan
Free trial
Pricing model usage-based usage-based

Free

$0/mo
  • AI Agents and MCP
  • Product Analytics
  • Agent Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts

Plus

Popular
$0/mo
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention

Growth

Custom
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions

Enterprise

Custom
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)

Free

$0/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention

Essential

$25/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection

Advanced

Popular
$109/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights

Premium

$319/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Connect with LLMs (MCP)

Enterprise

Custom
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Connect with LLMs (MCP)
  • Journey analytics
  • SSO
  • Customized privacy settings
  • Priority support
  • Customer Success Manager

Amplitude vs Mouseflow FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Mouseflow: They're positioned as the mid-market value play — pricier than bare-bones heatmap tools but a fraction of what Contentsquare or FullStory charge at scale. That $25 entry point is clearly aimed at snagging price-sensitive teams away from pricier analytics suites before they even shop around.

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