Amplitude vs Pendo Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Amplitude uses usage-based pricing, while Pendo goes with custom. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Pendo: Pendo plays in the premium end of the product analytics/experience space, going up against Amplitude, Mixpanel, and Heap, but distinguishes itself by bundling analytics with in-app guidance and feedback tools rather than being pure analytics. The free Pendo Free (500 MAU) and the new Novus beta look like a wedge to hook smaller teams and PLG startups early, then upsell them into custom-priced tiers as they scale.

Still deciding? See the best Amplitude alternatives or the best Pendo alternatives, ranked with verified pricing.