Amplitude vs Power BI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Free account
- Included in Microsoft Fabric free account
- No credit card required
- Upgrade to Pro or Premium to share reports
- Create reports with Power BI Desktop
- Data security and encryption
Power BI Pro
- Publish and share Power BI reports
- Included in Microsoft 365 E5 and Office 365 E5
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Data security and encryption
Power BI Premium Per User
- Includes all the features available with Power BI Pro
- Access larger model sizes
- More frequent refreshes
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Data security and encryption
Power BI Embedded
- Brand Power BI reports as your own
- Automate monitoring, management, and deployment
- Reduce developer overhead
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Consume Power BI content without a paid per-user license (App Owns Data scenario only)
- Data security and encryption
Amplitude vs Power BI FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while Power BI goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Power BI: At $14/seat, Power BI Pro is one of the most aggressively priced BI tools in the market — it's clearly gunning for Tableau and Looker customers who are sticker-shocked by $70-$115/seat price tags. They're playing the volume game, betting on Microsoft ecosystem lock-in to justify the low entry point.
Keep tabs on both.
We'll monitor pricing changes for Amplitude and Power BI and let you know when something moves.