Amplitude vs Supermetrics Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Amplitude Supermetrics
Starts at Custom $55/mo
Number of plans 4 3
Free plan
Free trial
Pricing model usage-based hybrid

Free

$0/mo
  • AI Agents and MCP
  • Product Analytics
  • Agent Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts

Plus

Popular
$0/mo
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention

Growth

Custom
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions

Enterprise

Custom
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)

Starter

$55/mo
  • 1 core destination*
  • Claude, ChatGPT & more
  • Supermetrics Studio
  • 3 data sources of your choice.
  • 1 user*
  • 3 accounts per data source
  • Weekly data refreshes (Google Sheets only)
  • Dashboards
  • Single sign-on (SSO)
  • No data volume fees
  • Data API access

Growth

Popular
$222/mo
  • 1 core destination*
  • Claude, ChatGPT & more
  • Supermetrics Studio
  • 6 data sources of your choice*.
  • 2 users*
  • 7 accounts per data source*
  • Daily data refreshes (Google Sheets only)
  • Dashboards
  • Single sign-on (SSO)
  • No data volume fees
  • Data API access

Enterprise

Custom
  • Choose from core & DWH destinations
  • Claude, ChatGPT & more
  • Supermetrics Studio
  • Select from all data sources.
  • Custom user limit
  • Custom account limit
  • On-demand data refreshes
  • Dashboards
  • Enterprise single sign-on (SSO w/ SAML)
  • No data volume fees
  • Data Transformations
  • Custom Data Import
  • Data Warehousing
  • Supermetrics Storage
  • Data API access
  • Management API access
  • Multiple teams
  • Data residency & region control
  • Premium support & Customer Success Manager

Amplitude vs Supermetrics FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Amplitude has a free plan. Supermetrics doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Amplitude uses usage-based pricing, while Supermetrics goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Supermetrics: At $55-$222/mo before add-ons, Supermetrics sits mid-to-premium in the marketing data connector space — pricier than scrappy alternatives like Windsor.ai but cheaper than full-blown ETL platforms like Fivetran. They're clearly chasing marketing teams and agencies who want reliability and broad connector coverage without building a data engineering pipeline.

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