Amplitude vs Triple Whale Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude | Triple Whale | |
|---|---|---|
| Starts at | Custom | $549/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | usage-based |
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Free
- Your entire business in real time
- Know how your brand shows up in AI search
- Tracking that actually works
- Hear directly from your customers
Foundation
- Multi-touch attribution you can trust
- Build any view your team needs
- Activate your first-party data
- Moby, your AI operator
Automate
Popular- Automations that do the work on repeat
- Choose the right model for every job
- Creative that ships, based on what's working
- Campaign actions inside your guardrails
Enterprise
- Incrementality + MMM, MTA, all in one place
- Moby (+ your budget) get smarter over time
- Built for your business
- Enterprise security and controls
Amplitude vs Triple Whale FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Triple Whale: At $549-$1349/mo before you even hit Enterprise, this sits toward the premium end of the e-commerce analytics space, well above lightweight dashboard tools but positioned as more actionable than raw BI platforms. They're chasing scaling DTC brands with real GMV who've outgrown spreadsheets and Shopify's native reporting, not bootstrapped shops counting every dollar.
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