Amplitude vs Triple Whale Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude | Triple Whale | |
|---|---|---|
| Starts at | Custom | $179/mo |
| Number of plans | 4 | 5 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | hybrid |
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Free
- Integrations to Ecommerce Platforms, Marketing Channels, and Amazon
- Triple Pixel for accurate, cross-device, cross-platform tracking
- Marketing Channel Performance Tracking (ads, email/SMS)
- First- and Last-Click Attribution Models
- Sales Performance Tracking (DTC, Amazon)
- Standard Post-Purchase Survey
- Moby Chat to search the web or knowledge base
- Mentions, Citations, & Sentiment for ChatGPT
- 12 Month Lookback
- 10 Users
Starter
- Standard Post-Purchase Survey
- Multi-Touch Attribution Models via Triple Pixel
- Advanced Post-Purchase Survey
- Moby Chat to automate analysis, answer questions, or compare benchmarks
- Detailed Summary Page across 60+ integrations
- Influencer & Affiliate Analysis
- Sonar Send
- All Marketing & Sales Channel Integrations
- Custom Metric Builder
- Ad Platform Controls (Budget, Status, & more)
- Scheduled Report Automations
- Unlimited Lookback
Advanced
- Standard Post-Purchase Survey
- Subscription Data
- Total Impact Attribution
- Creative Analytics
- Product Analytics
- Cohort Analysis
- Inventory & Profitability Analysis
- No-Code Dashboard Builder
- Segmentation Builder
- SQL Editor
- Sonar Optimize
- All LLMs (Gemini, Claude, & more)
- Multi-Store Reporting
Custom
- White-Glove Data Strategy & Migration Support
- Flexible Data Warehouse & Custom Integrations
- Tailored Attribution & Measurement Modeling
- SLA-Backed Performance & Uptime Guarantees
- Priority Support and Dedicated Success Coverage
- Strategic Quarterly Business Reviews
- Custom AI Model Tuning
- Enterprise Security and Compliance
Enterprise
Popular- Incrementality + MMM, MTA, all in one place
- Moby (+ your budget) get smarter over time
- Built for your business
- Enterprise security and controls
Amplitude vs Triple Whale FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while Triple Whale goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Triple Whale: At $179-$259/mo before you even hit the custom tiers, they're priced above scrappy attribution tools but below full marketing data warehouses like Northbeam or Rockerbox at enterprise scale — they're fighting for the mid-market DTC brand that's outgrown spreadsheets but isn't ready for a six-figure MMM contract. The lack of a free trial (despite having a free tier) suggests they're betting the free plan does the trial's job of getting you hooked.
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