Amplitude vs VWO Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude pricing | VWO pricing | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | usage-based | custom |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
Enterprise
- All Targeting, Trigger & Reporting
- Rich Widgets Library in Editor
- Self Hosting
- ROI Dashboard
- Approval Workflow
- Mutually Exclusive Groups
- Single Sign On (SSO)
- API Access
- 24x7 Support
Pro
- Advanced Targeting, Triggers & Reporting
- Guardrails Metrics
- Sample Ratio Mismatch Detection
- Multi Variate Testing
- Cross Domain Testing
- User Collaboration
- Pull Based Integrations
- Advanced Support
Growth
- Visual (WYSIWYG) & Code Editor
- Unlimited Experiments, Variations & Metrics
- Basic Targeting, Triggers & Reporting
- Multi-Arm Bandit & Rollout Campaigns
- QA Assistant
- Single Page Application (SPA) Support
- Data Platform Access
- Wingz AI Core Plan
- Basic Support
Amplitude vs VWO FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. VWO doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while VWO goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page. VWO: Sitting itself as a mid-to-premium player against tools like Optimizely and AB Tasty, VWO uses all-custom pricing to avoid getting undercut in head-to-head comparisons. Hiding the numbers is a classic move to keep prospects talking to sales instead of bouncing to a cheaper competitor's pricing page.
Still deciding? See the best Amplitude alternatives or the best VWO alternatives, ranked with verified pricing.
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