Apollo.io vs Datagma Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Apollo.io pricing Datagma pricing
Starts at $49/mo $49/mo
Number of plans 4 5
Free plan
Free trial —
Pricing model per-seat hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • AI Assistant (5 chat limit)
  • AI Research
  • 2 Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters
  • Website Visitors (Identify 20 companies monthly)
  • Real-time Form Enrichment (5 limit)
  • Contact & Account Data
  • CRM Enrichment (Limit 100 per month)
  • API Access
  • 1 Intent Topic
  • 2 Lead Score Limit
  • Lead Management
  • 1 Meeting Event
  • Call Recording (150 mins)

Basic

$49/mo
  • AI Assistant (Introductory free)
  • AI Research & AI Lead Scoring
  • Unlimited Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 3 Meetings Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Website Visitors (Identify 100 companies monthly)
  • Real-time Form Enrichment (10 limit)
  • 3 Inbound Routers
  • Contact & Account Data
  • Automated CRM Enrichment
  • API Enrichment
  • 6 Intent Topics
  • 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
  • CSV Enrichment
  • Job Change Enrichment
  • Lead Management
  • Call Recording (150 mins)
  • Deal Management
  • 2 Automated Workflows
  • US Dialer (credits apply)

Professional

Popular
$79/mo
  • AI Assistant (Introductory free)
  • AI Research & AI Lead Scoring
  • Agents
  • Unlimited Sequences & A/Z Testing
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (4,000 mins)
  • Analytics & Pre-built Reports
  • Website Visitors (Identify 100 companies monthly)
  • Real-time Form Enrichment (10 limit)
  • 3 Inbound Routers
  • Contact & Account Data
  • Automated CRM Enrichment
  • API Enrichment
  • 6 Intent Topics
  • Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
  • CSV Enrichment
  • Job Change Enrichment
  • Lead Management
  • Call Recording (4,000 mins)
  • Deal Management
  • Pre-meeting AI Insights
  • AI Call Insights
  • Goals Setting & Tracking
  • US Dialer (credits apply)

Organization

$119/mo
  • AI Assistant (Introductory free)
  • AI Research & AI Lead Scoring
  • Agents
  • Unlimited Sequences & A/Z Testing
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 12 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (8,000 mins)
  • Analytics & Pre-built Reports
  • Customizable Reports & Dashboards
  • Advanced Security Configurations
  • Single Sign-on (SSO)
  • Use your own LLM API key
  • Website Visitors (Identify 100 companies monthly)
  • Real-time Form Enrichment (10 limit)
  • Unlimited Inbound Routers
  • Contact & Account Data
  • Automated CRM Enrichment
  • API Enrichment
  • 12 Intent Topics
  • Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
  • CSV Enrichment
  • Job Change Enrichment
  • Lead Management
  • Call Recording (8,000 mins)
  • Deal Management
  • Pre-meeting AI Insights
  • AI Call Insights
  • Goals Setting & Tracking
  • Dedicated GTM Engineer (min. contract value required)
  • US Dialer (credits apply)

Free

$0/mo
  • 100 credits/month
  • 100 emails or 3 phones
  • 1 seat included
  • API access
  • WhatsApp integration

Regular

$49/mo
  • 3,000 credits/month
  • 36,000 credits/year
  • 3,000 emails or 100 phones
  • 36,000 emails or 1,200 phones
  • 1 seat included
  • API access
  • WhatsApp integration
  • CatchALL emails FREE

Popular

Popular
$99/mo
  • 7,500 credits/month
  • 90,000 credits/year
  • 7,500 emails or 250 phones
  • 90,000 emails or 3,000 phones
  • 3 seats included
  • API access
  • WhatsApp integration
  • CatchALL emails FREE

Expert

$249/mo
  • 22,500 credits/month
  • 270,000 credits/year
  • 22,500 emails or 750 phones
  • 270,000 emails or 9,000 phones
  • 5 seats included
  • API access
  • WhatsApp integration
  • Priority support

Enterprise

Custom

Apollo.io vs Datagma FAQ

Which one is cheaper?
They both start at the same price — $49/mo. The difference is in what you get at each tier.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Apollo.io uses per-seat pricing, while Datagma goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Apollo.io: Apollo undercuts the ZoomInfo/Outreach/Salesloft crowd by a wide margin while bundling data + engagement + intelligence in one SKU, positioning itself as the budget-friendly all-in-one for SMB and mid-market teams who can't stomach five-figure annual contracts. It's not fighting for enterprise logos here — it's picking off teams tired of stitching together three separate tools. Datagma: Datagma plays the budget-friendly challenger in the contact-enrichment space, with entry pricing well under ZoomInfo or Apollo's higher tiers and cheap seat add-ons that make multi-user teams easy to land. The no-free-trial gap is offset by a real free plan, so they're clearly courting SMB and startup sales teams that want to test before committing.

Still deciding? See the best Apollo.io alternatives or the best Datagma alternatives, ranked with verified pricing.

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