Apollo.io vs Hunter Pricing (2026)

Which one is cheaper?

They both start at the same price — $49/mo. The difference is in what you get at each tier.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Apollo.io uses per-seat pricing, while Hunter goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Apollo.io: Apollo undercuts ZoomInfo and Outreach by a wide margin while bundling what those tools sell separately — contact data, sequencing, and dialer in one SKU. They're playing the value disruptor angle: 'get Salesloft + ZoomInfo functionality for less than either alone,' which works great for cost-conscious sales orgs but signals they're not chasing enterprise logos on price alone. Hunter: Sits in the mid-market lane — not a rock-bottom tool like some scraper alternatives, but nowhere near the enterprise data platforms charging four figures. They're fighting for the small-to-mid sales team that's outgrown manual prospecting but isn't ready for a full data enrichment stack.

Still deciding? See the best Apollo.io alternatives or the best Hunter alternatives, ranked with verified pricing.