Apollo.io vs Lemlist Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
- Unlimited Users & Email Senders
- Email & Phone Number Finder
- 650M+ Leads Database
- Unlimited Contacts
- lemAgent
- AI Agents
- lemlist MCP
- Unified Inbox
- Deliverability Hub & Warm-up
- CRM integrations & API
Multichannel
Popular- 5 Senders /User
- Unlimited Emails & Messages
- Email & Phone Number Finder
- LinkedIn Automation
- SMS Automation
- WhatsApp Automation Add-on
- Built‑in Call Dialer & VoIP Integrations
- Task Management
- Use lemlist from Gmail & LinkedIn
Enterprise
- ≥ 5 Senders /User
- Email & Phone Number Finder
- Use lemlist from your CRM
- Custom User Roles & Permissions
- Dedicated Account Manager
- Custom Terms of Use
- Advanced Login Security (SSO/SAML)
- 1:1 Onboarding Sessions
- Priority Support
Apollo.io vs Lemlist FAQ
- Which one is cheaper?
- Apollo.io starts lower at $49/mo, compared to $69/mo for Lemlist.
- Can I use either one for free?
- Apollo.io has a free plan. Lemlist doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow. Lemlist: At $55–$87/mo annually, Lemlist sits in the mid-market band — cheaper than Outreach or Salesloft by a wide margin, but priced above bare-bones tools like Instantly or Smartlead. They're clearly targeting growth-stage sales teams who want sophistication without enterprise contracts.
Keep tabs on both.
We'll monitor pricing changes for Apollo.io and Lemlist and let you know when something moves.