Apollo.io vs Mailshake Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Starter
- 1 email address per account
- 1,500 email sends per month
- UNLIMITED uploaded contacts
- 50 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- Mail accounts from any provider
- Automated email sequences
- A/B Testing
- AI email writing with SHAKESpeare
Email Outreach
Popular- 2 email addresses per account
- UNLIMITED email sends per month
- UNLIMITED uploaded contacts
- 50 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- Email Rotation
- Email Personalization
- Advanced scheduling & throttling
- Unified inbox
- Salesforce / Pipedrive / Hubspot
- 1,000+ integrations via Zapier
- Prospects view
- Browser extension
- Email template management
Sales Engagement
- 10 email addresses per account
- UNLIMITED email sends per month
- UNLIMITED uploaded contacts
- 2,500 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- 5 phone numbers
- Power phone dialer
- UNLIMITED free dialer minutes to North American phone numbers
- Salesforce / Pipedrive / Hubspot
- Unified inbox
- Phone scripts
- Lead temperature
- Account level view & organization
- Create custom tasks
- 1 on 1 Onboarding Call
Agency Plan
- All of Sales Engagement
- Unlimited Email Addresses
Apollo.io vs Mailshake FAQ
- Which one is cheaper?
- Mailshake is the cheaper option, starting at $29/mo vs $49/mo for Apollo.io.
- Can I use either one for free?
- Apollo.io has a free plan. Mailshake doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo undercuts ZoomInfo and Outreach by a wide margin while bundling what those tools sell separately — contact data, sequencing, and dialer in one SKU. They're playing the value disruptor angle: 'get Salesloft + ZoomInfo functionality for less than either alone,' which works great for cost-conscious sales orgs but signals they're not chasing enterprise logos on price alone. Mailshake: Sitting in the low-to-mid range of the cold email/sales engagement category, Mailshake undercuts full sales engagement platforms like Outreach or Salesloft that often run $100-150+/seat, while pricing above bare-bones cold email tools. They're clearly chasing small-to-mid market teams who want sales engagement features without enterprise-platform costs.
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