Apollo.io vs Mailshake Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Starter
- 1 email address per account
- 1,500 email sends per month
- UNLIMITED uploaded contacts
- 50 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- Mail accounts from any provider
- Automated email sequences
- A/B Testing
- AI email writing with SHAKESpeare
Email Outreach
Popular- 2 email addresses per account
- UNLIMITED email sends per month
- UNLIMITED uploaded contacts
- 50 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- Email Rotation
- Email Personalization
- Advanced scheduling & throttling
- Unified inbox
- Salesforce / Pipedrive / Hubspot
- 1,000+ integrations via Zapier
- Prospects view
- Browser extension
- Email template management
Sales Engagement
- 10 email addresses per account
- UNLIMITED email sends per month
- UNLIMITED uploaded contacts
- 2,500 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- 5 phone numbers
- Power phone dialer
- UNLIMITED free dialer minutes to North American phone numbers
- Salesforce / Pipedrive / Hubspot
- Unified inbox
- Phone scripts
- Lead temperature
- Account level view & organization
- Create custom tasks
- 1 on 1 Onboarding Call
Agency Plan
- All of Sales Engagement
- Unlimited Email Addresses
Apollo.io vs Mailshake FAQ
- Which one is cheaper?
- Mailshake is the cheaper option, starting at $29/mo vs $49/mo for Apollo.io.
- Can I use either one for free?
- Apollo.io has a free plan. Mailshake doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow. Mailshake: They're mid-market priced — not as cheap as Lemlist's entry tier or as expensive as Outreach and Salesloft, which run $100-150+ per seat. They're clearly going after SMB sales teams and agencies who want something more capable than a basic email tool but can't justify enterprise contracts.
Keep tabs on both.
We'll monitor pricing changes for Apollo.io and Mailshake and let you know when something moves.