Apollo.io vs Outreach Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Apollo.io | Outreach | |
|---|---|---|
| Starts at | $49/mo | Custom |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Amplify Essentials
- Omni Agent
- Research Agent
- Deal Agent
- AI Assist - Accounts, Emails, Calls, Meetings & Deals
- Meeting Prep Agent
- AI Coach Cards with Automated Scoring
- AI Topics & Topics Explorer
- Live Coaching: Real-time Content Cards
- AI Summaries - Meetings & Deals
- Deal Health & Alerts
- Data Enrichment
- Outreach MCP (Server & Client)
- Meeting Scheduling & Tasks
- Mobile App
- Slack App Integration
- Account Planning
- Relationship Maps
- Outreach Voice Integrated Dialer
- Real-Time Transcription
- Action Item Detection
- Sentiment Analysis
- Playlists
- Meeting Insights & Analytics
- Integrations: Zoom, Microsoft Teams, Google Meet, Cisco Webex
- Deal Management
- Pipeline Management
- Team Performance and Win/Loss Outcomes
Amplify Core
- Omni Agent
- Research Agent
- Revenue Agent
- Personalization Agent
- AI Assist – Accounts, Emails & Calls
- Data Enrichment
- Outreach MCP (Server & Client)
- Multi-Channel Engagement & Sequences
- Meeting Scheduling & Tasks
- Reporting: Engagement, AI Performance & Revenue Attribution
- Mobile App
- Slack App Integration
- Account Planning
- Relationship Maps
- Outreach Voice Integrated Dialer
- Call Insights & Analytics
Amplify Plus
Popular- Omni Agent
- Research Agent
- Revenue Agent
- Personalization Agent
- Deal Agent
- AI Assist – Accounts, Emails, Calls, Meetings & Deals
- Meeting Prep Agent
- AI Coach Cards with Automated Scoring
- AI Topics & Topic Explorer
- Live Coaching: Real-time Content Cards
- AI Summaries - Meetings & Deals
- Deal Health & Alerts
- Data Enrichment
- Outreach MCP (Server & Client)
- Multi-Channel Engagement & Sequences
- Meeting Scheduling & Tasks
- Reporting: Engagement, AI Performance & Revenue Attribution
- Mobile App
- Slack App Integration
- Account Planning
- Relationship Maps
- Real-Time Transcription
- Action Item Detection
- Outreach Voice Integrated Dialer
- Sentiment Analysis
- Playlists
- Meeting Insights & Analytics
- Integrations: Zoom, Microsoft Teams, Google Meet, Cisco Webex
- Deal Management
- Pipeline Management
- Team Performance and Win/Loss Outcomes
Amplify Pro
- AI Forecast Projection
- AI Assist: Forecasting
- Scenario Planner
- Forecast Rollups
- Forecast Trends
- Territory Management
- Multi-Currency
- Parallel Forecasts
- Tailored, ongoing support designed around your business, helping you scale workflows, maintain the platform, and drive consistent adoption with confidence.
Apollo.io vs Outreach FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Apollo.io has a free plan. Outreach doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Apollo.io uses per-seat pricing, while Outreach goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo undercuts ZoomInfo and Outreach by a wide margin while bundling what those tools sell separately — contact data, sequencing, and dialer in one SKU. They're playing the value disruptor angle: 'get Salesloft + ZoomInfo functionality for less than either alone,' which works great for cost-conscious sales orgs but signals they're not chasing enterprise logos on price alone. Outreach: This is a premium, enterprise-first play — no free trial, no self-serve, no published numbers means they're not competing for SMBs or bottom-of-market deals at all. They're going after mid-market-to-enterprise revenue teams who are comparing them against Salesloft and Gong on capability, not price.
Still deciding? See the best Apollo.io alternatives or the best Outreach alternatives, ranked with verified pricing.
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