Apollo.io vs Reply.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Email Volume
- Email Automation
- LinkedIn Automation
- Calls & SMS Automation
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
Multichannel
Popular- Email Automation
- LinkedIn Automation
- Calls & SMS Automation
- WhatsApp (Semi-Automation)
- Any Channel via Zapier Step
- Unlimited active contacts
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
- Onboarding with the CSM
- Team Performance Report
- Channel Efficiency Report
- Export CSV stats
Hire Jason AI SDR
- 24/7 Operations
- Realtime contacts search
- Intent signals
- AI personalization
- AI-generated responses
AI SDR Starter
- Unlimited users
- High-accuracy emails
- AI personalization
- Intent signals
- Autopilot & copilot modes
- Multichannel automation
- Unlimited mailboxes & warm-ups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for you deliverability
- CSM onboarding
AI SDR Growth
- Unlimited users
- High-accuracy emails
- AI personalization
- Intent signals
- Autopilot & copilot modes
- Multichannel automation
- Unlimited mailboxes & warm-ups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for your deliverability
- White-glove onboarding
- Slack channel
- Custom playbooks
AI SDR Enterprise
- Unlimited users
- High-accuracy emails
- AI Personalization
- Intent signals
- Autopilot & Copilot Modes
- Multichannel automation
- Unlimited mailboxes & warmups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for you deliverability
- White glove onboarding
- Slack channel
- Custom playbooks & prompt engineering
- CEO strategy calls
Agency Core
- Multi-workspace account structure
- Email automation (LinkedIn optional)
- Unlimited clients & users
- Unlimited mailboxes
- Unlimited email warm-up
- Consolidated email and LinkedIn inbox
- Anti-spam & deliverability suite
- Agency dashboard
- Role-based access control
- Custom Sequence Templates
- Live support via live chat and email
- AI Voicemails on LinkedIn
- AI Variables
- White-label as an option
Agency AI SDR
- LinkedIn & Email automation included
- AI hyper-personalization on each step
- AI Agents for all clients under one roof
- Hyper-personalized LI Voicemails
- Custom AI playbooks and sequence templates
- Fully autonomous or Approval Mode
- Real-time (aka evergreen) data
- AI-trained responses
- AI-trained re-engagement
- Access to Customer Success department
Apollo.io vs Reply.io FAQ
- Which one is cheaper?
- Apollo.io starts lower at $49/mo, compared to $59/mo for Reply.io.
- Can I use either one for free?
- Apollo.io has a free plan. Reply.io doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Apollo.io uses per-seat pricing, while Reply.io goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow. Reply.io: They're not the cheapest in the cold outreach space — tools like Instantly or Smartlead undercut them on pure email volume — but they're positioning above commodity senders by bundling AI SDR functionality that competes more with Artisan or 11x than with traditional sequencers. The $500/mo 'Hire Jason AI SDR' entry point is a deliberate move to make AI-assisted outreach feel accessible before upselling into the full AI SDR stack.
Keep tabs on both.
We'll monitor pricing changes for Apollo.io and Reply.io and let you know when something moves.