Apollo.io vs Snov.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Starter
- 1,000 credits
- 5,000 recipients
- 3 email warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
- Unlimited campaigns
- Multichannel campaigns
- LinkedIn automation*
- Unibox
- Booking detection with Calendly
- High bounce rate safeguard
- Email AIMagic tracking pixel
- Provider matching
- Mailbox rotation Engagement notifications
- Drill-down analytics
- Bulk prospect search
- Bulk company search
- Email Finder extension
- LinkedIn Prospect Finder extension
- 7-tier email verification
- Bounce risk detection
- Email Warm-up
- Deliverability & placement check
- Spam word checker
- Custom tracking domain
- DNS record checker
- Sender reputation check
- Blacklist checker
- Sales CRM
- Tasks management
- Deal loss reason tracking
- Google Calendar sync
- Unlimited team seats
- Credits and recipients sharing
- Unlimited export
- Unlimited prospect storage
- API & Webhooks
- HubSpot 2-way integration
- Pipedrive 2-way integration
- Pipedrive automations
- Zapier integration
- Make integration
- Calendly integration
Pro
Popular- 5,000 credits
- 25,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
- Unlimited campaigns
- Multichannel campaigns
- LinkedIn automation*
- Unibox
- Booking detection with Calendly
- High bounce rate safeguard
- Email AIMagic tracking pixel
- Provider matching
- Mailbox rotation Engagement notifications
- Drill-down analytics
- Reply sentiment analysis
- A/B testing
- Dynamic personalization and spintax
- Campaign priority control
- Campaign volume control
- New recipients volume control
- Follow-up priority option
- Bulk prospect search
- Bulk company search
- Email Finder extension
- LinkedIn Prospect Finder extension
- List sharing with team
- 7-tier email verification
- Bounce risk detection
- Email Warm-up
- Unlimited warm-up volume
- Premium pool warm-up
- Specific domain warm-up
- Deliverability & placement check
- Spam word checker
- Custom tracking domain
- DNS record checker
- Sender reputation check
- Blacklist checker
- Sales CRM
- Tasks management
- Deal loss reason tracking
- Google Calendar sync
- Unlimited team seats
- Credits and recipients sharing
- Team data access management
- Team member statistics
- Shared do-not-email lists
- Shared prospect notes
- Unlimited export
- Unlimited prospect storage
- API & Webhooks
- HubSpot 2-way integration
- Pipedrive 2-way integration
- Pipedrive automations
- Zapier integration
- Make integration
- Calendly integration
- Prioritized 24-hour support
- Personal implementation manager
Custom Ultra
- From 200,000 credits
- From 400,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited team seats
- Unlimited storage
- Unused credits rollover
- Flat rate
- Bulk email account management
- Top priority support
- Unlimited implementation manager services
Apollo.io vs Snov.io FAQ
- Which one is cheaper?
- Snov.io is the cheaper option, starting at $39/mo vs $49/mo for Apollo.io.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Apollo.io uses per-seat pricing, while Snov.io goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow. Snov.io: Snov.io sits in the budget-to-mid-market band, undercutting tools like Apollo or Outreach on entry price while offering enough depth to compete for scrappy sales teams and SMBs. They're not chasing enterprise — the Custom Ultra tier exists, but the product's sweet spot is teams who want a full outreach stack without paying $200+/seat.
Keep tabs on both.
We'll monitor pricing changes for Apollo.io and Snov.io and let you know when something moves.