Apollo.io vs Snov.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Apollo.io pricing | Snov.io pricing | |
|---|---|---|
| Starts at | $49/mo | $39/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Starter
- 1,000 credits
- 5,000 recipients
- 3 email warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
Pro
Popular- 5,000 credits
- 25,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
Custom Ultra
- From 200,000 credits
- From 400,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited team seats
- Unlimited storage
- Unused credits rollover
- Flat rate
- Bulk email account management
- Top priority support
- Unlimited implementation manager services
Apollo.io vs Snov.io FAQ
- Which one is cheaper?
- Snov.io is the cheaper option, starting at $39/mo vs $49/mo for Apollo.io.
- Can I use either one for free?
- Apollo.io has a free plan. Snov.io doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Apollo.io uses per-seat pricing, while Snov.io goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo undercuts the ZoomInfo/Outreach/Salesloft crowd by a wide margin while bundling data + engagement + intelligence in one SKU, positioning itself as the budget-friendly all-in-one for SMB and mid-market teams who can't stomach five-figure annual contracts. It's not fighting for enterprise logos here — it's picking off teams tired of stitching together three separate tools. Snov.io: Snov.io sits in the budget-to-mid range of the sales engagement space, undercutting bigger names like Apollo or Outreach on sticker price. But the separate LinkedIn slot fee is the catch — it's how they keep base pricing looking cheap while still monetizing the feature everyone actually wants.
Still deciding? See the best Apollo.io alternatives or the best Snov.io alternatives, ranked with verified pricing.
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