AppFolio vs Housecall Pro Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AppFolio Housecall Pro
Starts at Custom $79/mo
Number of plans 3 3
Free plan
Free trial
Pricing model custom hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Core

Custom
  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

Custom
  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Automated Billing

Max

Custom
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Basic

$79/mo
  • Online booking
  • Scheduling & dispatch
  • Estimates & invoicing
  • Payments & consumer financing
  • Price book
  • Job costing
  • Review management

Essentials

Popular
$189/mo
  • Routes
  • Flat-rate pricing
  • Checklist automations
  • Photo reports & annotations
  • Employee GPS tracking
  • Commissions
  • QuickBooks Online sync

Max

$329/mo
  • Sales proposal tool ($40/mo value)
  • Recurring Service Plans
  • Route optimization
  • Open API access
  • Dedicated onboarding specialist
  • Escalated phone support

AppFolio vs Housecall Pro FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Housecall Pro offers a free trial.
How do they charge?
Different approach here. AppFolio uses custom pricing, while Housecall Pro goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AppFolio: AppFolio plays in the premium mid-market-to-enterprise tier of property management software — well above Rentec Direct or TenantCloud, and roughly in the same weight class as Buildium or Yardi Breeze Premier. They're not chasing price-sensitive small landlords; they want growing property managers who'll pay for scale and are willing to sign a contract instead of self-serve. Housecall Pro: At $79 to $329/mo, Housecall Pro sits mid-to-upper range in the field service software space — pricier than bare-bones scheduling apps but cheaper than enterprise FSM platforms built for large multi-crew operations. They're chasing small-to-midsize home service businesses that have outgrown DIY tools but aren't ready for heavyweight enterprise contracts.

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