AppFolio vs ServiceTitan Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppFolio | ServiceTitan | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | custom | per-seat |
Core
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management
- Inspections & Unit Turns
- Mobility & Convenience
- Integrated Communication
- AppFolio Stack™ Standard Integrations
- Realm-X Assistant & Messages
- Purchase Orders & Inventory Tracking
- Standard Support
Plus
- Affordable Housing Capabilities
- Student Housing Capabilities
- Advanced Budgeting & Accounting
- Advanced Data Analysis
- Custom Fields
- Realm-X Flows
- AppFolio Stack™ Premium Integrations
- Scale & Control
- AppFolio API (read only)
- Enhanced Support
- Maintenance Scheduling & Automated Billing
Max
- Leasing CRM
- Leasing Signals
- AppFolio API (read/write)
- Dedicated Customer Success Management
Starter
- Dispatching
- Scheduling
- Call Booking
- Invoicing
- Pricebook
Essentials
- Dispatching
- Scheduling
- Call Booking
- Invoicing
- Pricebook
- Mobile Estimates
- Payroll Management
The Works
- Dispatching
- Scheduling
- Call Booking
- Invoicing
- Pricebook
- Mobile Estimates
- Configurable Payroll
- Advanced Reporting
AppFolio vs ServiceTitan FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. AppFolio uses custom pricing, while ServiceTitan goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppFolio: With no published pricing, no free trial, and hard unit minimums, AppFolio is clearly playing to mid-market and enterprise property managers, not scrappy landlords or small shops. It's positioned as a premium, sales-assisted platform where the gatekeeping itself signals 'we're not for small operators.' ServiceTitan: ServiceTitan plays premium in the field service management category — they're not competing on price with the Jobbers and Housecalls of the world, they're competing on being the enterprise-grade system of record for HVAC, plumbing, and electrical contractors. The custom-quote-only approach signals they're targeting larger operations willing to sit through a sales demo rather than self-serve SMBs.
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