AppsFlyer vs Convert Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer pricing | Convert pricing | |
|---|---|---|
| Starts at | Custom | $399/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Enterprise
- FREE VWO Migration
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Pro
- FREE VWO Migration
- Multivariate Testing
- Multi-Page Testing
- Full Stack & Feature Flags
- Multi-Arm Bandit (Auto-Allocate)
- Sequential Testing
- Change History
- Single Sign-On (SSO)
- Guided Onboarding
- Phone Support
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Growth
Popular- FREE VWO Migration
- A/B Testing, Split URL/Redirect Testing
- Deploys
- Advanced Targeting & Goals (incl. Behavioral Targeting)
- Convert Signals® & Heatmaps
- QA Wizard
- SRM Check
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Intelligence® (Beta)
- Shopify Price Testing
AppsFlyer vs Convert FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while Convert goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests.
Still deciding? See the best AppsFlyer alternatives or the best Convert alternatives, ranked with verified pricing.
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