AppsFlyer vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Starter
- 117 connectors
- 13 destinations
- Data storage: load pre-synced data into your applications
- Semantics: apply your business logic
- Context: budgets, targets and business goals
- MCP: work with your marketing data in Claude, ChatGPT and other AI tools
- Dashboards: build and share reports
- Funnel AI
Business
Popular- 579 connectors
- 46 destinations
- Data guarantee: connect any source, send to any destination
- Reporting destinations: Power BI and Tableau
- Cloud destinations: BigQuery, Amazon S3 and more
- Unlimited users and workspaces
- Advanced Data Hub capabilities
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Enterprise
- 600+ connectors
- 47 destinations
- Additional destination: Snowflake
- Enterprise SSO & provisioning: SAML, OIDC and SCIM
- User management: advanced roles, permissions and audit log
- Enterprise SLA and priority support
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
AppsFlyer vs Funnel FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Funnel doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Funnel: At $300-$600/mo before flexpoints even kick in, Funnel sits mid-to-premium in the marketing data/BI space — pricier than scrappy dashboard tools but cheaper than enterprise data warehouses or full-blown CDPs. No free trial or free plan signals they're not chasing self-serve bottom-of-funnel signups; they want mid-market and up teams who already know they have a data consolidation problem worth paying for.
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