AppsFlyer vs GrowthBook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer | GrowthBook | |
|---|---|---|
| Starts at | Custom | $40/mo |
| Number of plans | 3 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | per-seat |
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Starter
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
Pro
- Up to 50 users
- 3 projects
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Visual editor
- Multi-arm bandits
- Safe rollouts
- Customizable dashboards
- Advanced permissioning
- Power calculator
- Premium support
Enterprise
- Custom environments
- Ramp schedules
- Approval workflows
- Advanced access control
- SSO & SCIM provisioning
- Exportable audit logs
- 99.99% uptime SLAs
- Optimizations for large datasets
- Dedicated support & training
AppsFlyer vs GrowthBook FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses usage-based pricing, while GrowthBook goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. GrowthBook: GrowthBook is playing the 'open-source credibility meets affordable cloud' angle — undercutting Optimizely and LaunchDarkly significantly while targeting cost-conscious engineering teams who don't want to self-host everything. They're the scrappy, developer-first option in a category dominated by expensive enterprise incumbents.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and GrowthBook and let you know when something moves.