AppsFlyer vs Mixpanel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Free
- Core funnels & retention analysis
- Up to 1M events / month
- 10K session replays / month
- Self-serve analytics
Growth
- Funnels, cohorts & unlimited saved metrics
- Up to 20M events* / month
- Up to 500K session replays** / month
- Behavioral cohorts & multi-touch attribution
Enterprise
- Funnels, cohorts & Metric Trees
- Up to 1T events / month
- Customizable session replay volumes
- Anomaly detection & root cause analysis
- Feature flags & experimentation
AppsFlyer vs Mixpanel FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. Mixpanel: Mixpanel is positioning itself as the accessible alternative to Amplitude, which has a more aggressive push toward enterprise deals. The generous 1M free events and startup program signal they're actively hunting product-led growth teams and early-stage companies before competitors can lock them in.
Still deciding? See the best AppsFlyer alternatives or the best Mixpanel alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and Mixpanel and let you know when something moves.