AppsFlyer vs PostHog Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer pricing | PostHog pricing | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 3 | 2 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Free
- Full monthly free tier on every product
- Unlimited team members
- 1 project, 1-year data retention
- Community support
Pay-as-you-go
Popular- Unlimited usage
- 6 projects – up from 1
- 7-year data retention – up from 1 year
- Email support – or Slack over $2k/mo
AppsFlyer vs PostHog FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while PostHog goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. PostHog: PostHog undercuts the Amplitude/Mixpanel/Segment crowd by bundling analytics, session replay, feature flags, and experimentation into one usage-based bill instead of forcing you to buy separate tools at separate seat-based prices. It's aimed at engineering-led teams who'd rather pay for what they consume than negotiate a per-seat contract for each product category.
Still deciding? See the best AppsFlyer alternatives or the best PostHog alternatives, ranked with verified pricing.
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