AppsFlyer vs Supermetrics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer | Supermetrics | |
|---|---|---|
| Starts at | Custom | $55/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Starter
- 1 core destination*
- Supermetrics Studio
- Includes 4,000 monthly AI credits
- 3 data sources of your choice.
- 1 user*
- 3 accounts per data source
- Weekly data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Growth
Popular- 1 core destination*
- Supermetrics Studio
- Includes 12,000 monthly AI credits
- 6 data sources of your choice*.
- 2 users*
- 7 accounts per data source*
- Daily data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Enterprise
- Choose from core & DWH destinations
- Supermetrics Studio
- Includes custom monthly AI credits
- Select from all data sources.
- Custom user limit
- Custom account limit
- On-demand data refreshes
- Dashboards
- Enterprise single sign-on (SSO w/ SAML)
- No data volume fees
- Data Transformations
- Custom Data Import
- Data Warehousing
- Supermetrics Storage
- Data API access
- Management API access
- Multiple teams
- Data residency & region control
- Premium support & Customer Success Manager
AppsFlyer vs Supermetrics FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Supermetrics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. AppsFlyer uses usage-based pricing, while Supermetrics goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. Supermetrics: Supermetrics sits in the mid-to-premium range for marketing data connectors, more expensive than scrappier tools like Funnel.io's entry points but cheaper than full-stack ETL platforms like Fivetran at scale. They're clearly targeting marketing analysts and performance teams who want plug-and-play connectors without engineering involvement.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and Supermetrics and let you know when something moves.