AppsFlyer vs Triple Whale Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer | Triple Whale | |
|---|---|---|
| Starts at | Custom | $179/mo |
| Number of plans | 3 | 5 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | hybrid | hybrid |
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Free
- Integrations to Ecommerce Platforms, Marketing Channels, and Amazon
- Triple Pixel for accurate, cross-device, cross-platform tracking
- Marketing Channel Performance Tracking (ads, email/SMS)
- First- and Last-Click Attribution Models
- Sales Performance Tracking (DTC, Amazon)
- Standard Post-Purchase Survey
- Moby Chat to search the web or knowledge base
- Mentions, Citations, & Sentiment for ChatGPT
- 12 Month Lookback
- 10 Users
Starter
- Standard Post-Purchase Survey
- Multi-Touch Attribution Models via Triple Pixel
- Advanced Post-Purchase Survey
- Moby Chat to automate analysis, answer questions, or compare benchmarks
- Detailed Summary Page across 60+ integrations
- Influencer & Affiliate Analysis
- Sonar Send
- All Marketing & Sales Channel Integrations
- Custom Metric Builder
- Ad Platform Controls (Budget, Status, & more)
- Scheduled Report Automations
- Unlimited Lookback
Advanced
- Standard Post-Purchase Survey
- Subscription Data
- Total Impact Attribution
- Creative Analytics
- Product Analytics
- Cohort Analysis
- Inventory & Profitability Analysis
- No-Code Dashboard Builder
- Segmentation Builder
- SQL Editor
- Sonar Optimize
- All LLMs (Gemini, Claude, & more)
- Multi-Store Reporting
Custom
- White-Glove Data Strategy & Migration Support
- Flexible Data Warehouse & Custom Integrations
- Tailored Attribution & Measurement Modeling
- SLA-Backed Performance & Uptime Guarantees
- Priority Support and Dedicated Success Coverage
- Strategic Quarterly Business Reviews
- Custom AI Model Tuning
- Enterprise Security and Compliance
Enterprise
Popular- Incrementality + MMM, MTA, all in one place
- Moby (+ your budget) get smarter over time
- Built for your business
- Enterprise security and controls
AppsFlyer vs Triple Whale FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Triple Whale: At $179-$259/mo before you even hit the custom tiers, they're priced above scrappy attribution tools but below full marketing data warehouses like Northbeam or Rockerbox at enterprise scale — they're fighting for the mid-market DTC brand that's outgrown spreadsheets but isn't ready for a six-figure MMM contract. The lack of a free trial (despite having a free tier) suggests they're betting the free plan does the trial's job of getting you hooked.
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