AppsFlyer vs Umami Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer pricing | Umami pricing | |
|---|---|---|
| Starts at | Custom | $20/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Hobby
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
Pro
Popular- 1 million events per month included
- $0.00003 per additional event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- MCP access
- Email support
Business
- 10 million events per month included
- $0.00002 per additional event
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Session replays
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support
Enterprise
- Single sign on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support
AppsFlyer vs Umami FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while Umami goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Umami: At $20 for Pro, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible on entry price, positioning itself as the budget-friendly, self-hostable alternative for teams that want GA4 replacement without the enterprise price tag. The $200 Business jump is steep though, aimed at squeezing out mid-market players before they consider bigger BI tools.
Still deciding? See the best AppsFlyer alternatives or the best Umami alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial