AppsFlyer vs VWO Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer pricing | VWO pricing | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | custom |
Price is one row. To weigh the features too, use our feature comparison template →
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Enterprise
- All Targeting, Trigger & Reporting
- Rich Widgets Library in Editor
- Self Hosting
- ROI Dashboard
- Approval Workflow
- Mutually Exclusive Groups
- Single Sign On (SSO)
- API Access
- 24x7 Support
Pro
- Advanced Targeting, Triggers & Reporting
- Guardrails Metrics
- Sample Ratio Mismatch Detection
- Multi Variate Testing
- Cross Domain Testing
- User Collaboration
- Pull Based Integrations
- Advanced Support
Growth
- Visual (WYSIWYG) & Code Editor
- Unlimited Experiments, Variations & Metrics
- Basic Targeting, Triggers & Reporting
- Multi-Arm Bandit & Rollout Campaigns
- QA Assistant
- Single Page Application (SPA) Support
- Data Platform Access
- Wingz AI Core Plan
- Basic Support
AppsFlyer vs VWO FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. VWO doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while VWO goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. VWO: Sitting itself as a mid-to-premium player against tools like Optimizely and AB Tasty, VWO uses all-custom pricing to avoid getting undercut in head-to-head comparisons. Hiding the numbers is a classic move to keep prospects talking to sales instead of bouncing to a cheaper competitor's pricing page.
Still deciding? See the best AppsFlyer alternatives or the best VWO alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial