Atera vs Lob Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Atera pricing | Lob pricing | |
|---|---|---|
| Starts at | $169/mo | $260/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Professional
- AI copilot
- Remote monitoring and alerts
- Remote management
- Splashtop (up to 2 concurrent sessions)
- Patch management
- Software management
- Azure AD integration
- Audit log (1 month retention)
- Support address (1 custom)
- Service portal
- File view and transfer (up to 15GB per month)
- Mobile app (iOS and Android)
Expert
Popular- Splashtop concurrent sessions (unlimited)
- Remote access using AnyDesk
- 11 preset reports
- Ticket auto-tagging
- Custom asset types (up to 5)
- File view and transfer (up to 50GB per month)
- Audit log (6 months retention)
- Support addresses (2 custom)
Master
- Custom analytics reports (up to 10)
- Custom asset types (up to 20)
- Audit log (12 months retention)
- Custom support addresses (unlimited)
- File view and transfer (up to 80GB per month)
- Data recovery
Enterprise
- Single sign-on (SSO)
- Azure AD continuous sync
- Private software repository
- Custom domain SSL for service portal
- Network Discovery
- Custom reports (unlimited)
- Audit log (7 year retention)
- Log out all sessions
- Script-based custom fields
- Business Associate Agreement (BAA) under HIPAA
- Custom asset types (unlimited)
- File transfer (up to 100GB per month)
- 99.9% uptime SLA*
Developer
- Up to 6,000 mailings
- 1 user
- Standard print & mail rates
- API Integrations
- Print Delivery Network
- In-transit Mail Tracking
- Analytics Dashboard
Startup
- Up to 75,000 mailings
- 3 users
- Low print & mail rates
- No-code integrations
- API Integrations
- Print Delivery Network
- In-transit Mail Tracking
- Analytics Dashboard
Growth
Popular- Up to 150,000 mailings
- 5 users
- Lower print & mail rates
- User Roles & Permissions
- No-code integrations
- API Integrations
- Print Delivery Network
- In-transit Mail Tracking
- Analytics Dashboard
Enterprise
- 150,000+ mailings/year
- 20+ users
- Advanced support
- Specialty mail formats
- Our best print & mail rates
- User Roles & Permissions
- No-code integrations
- Custom Envelopes
- Specialty Mailers
- API Integrations
- Print Delivery Network
- In-transit Mail Tracking
- Analytics Dashboard
- Support for HIPAA Compliant Mailings
Atera vs Lob FAQ
- Which one is cheaper?
- Atera starts lower at $169/mo, compared to $260/mo for Lob.
- Can I use either one for free?
- Lob has a free plan. Atera doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Atera uses per-seat pricing, while Lob goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Atera: At $169-269 per technician, Atera sits toward the premium end versus per-device RMM pricing from players like NinjaOne or Pulseway, but the per-tech model can actually be cheaper for MSPs running lean teams against huge device counts. They're clearly courting small-to-mid MSPs who want predictable per-seat billing instead of getting punished for adding more endpoints. Lob: Lob sits mid-to-premium in the print-and-mail-automation space — pricier than cobbling together a direct mail vendor plus a shipping API, but justified by developer-friendly tooling and address verification baked in. They're chasing product and engineering teams at growing companies who want mail-as-a-feature, not marketing teams looking for the cheapest bulk mailer.
Still deciding? See the best Atera alternatives or the best Lob alternatives, ranked with verified pricing.
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