Atera vs Lob Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Professional
- AI copilot
- Remote monitoring and alerts
- Remote management
- Splashtop (up to 2 concurrent sessions)
- Patch management
- Software management
- Azure AD integration
- Audit log (1 month retention)
- Support address (1 custom)
- Service portal
- File view and transfer (up to 15GB per month)
- Mobile app (iOS and Android)
Expert
Popular- Splashtop concurrent sessions (unlimited)
- Remote access using AnyDesk
- 11 preset reports
- Ticket auto-tagging
- Custom asset types (up to 5)
- File view and transfer (up to 50GB per month)
- Audit log (6 months retention)
- Support addresses (2 custom)
Master
- Custom analytics reports (up to 10)
- Custom asset types (up to 20)
- Audit log (12 months retention)
- Custom support addresses (unlimited)
- File view and transfer (up to 80GB per month)
- Data recovery
Enterprise
- Single sign-on (SSO)
- Azure AD continuous sync
- Private software repository
- Custom domain SSL for service portal
- Network Discovery
- Custom reports (unlimited)
- Audit log (7 year retention)
- Log out all sessions
- Script-based custom fields
- Business Associate Agreement (BAA) under HIPAA
- Custom asset types (unlimited)
- File transfer (up to 100GB per month)
- 99.9% uptime SLA*
Developer Plan
- Up to 6,000 mailings
- 1 user
- Standard print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
Startup Plan
- Up to 75,000 mailings
- 3 users
- Low print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
Growth Plan
- Up to 150,000 mailings
- 5 users
- Lower print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
Enterprise Plan
- 150,000+ mailings/year
- 20+ users
- Advanced support
- Specialty mail formats
- Our best print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
- Custom Envelopes
- Specialty Mailers
- Support for HIPAA Compliant Mailings
Atera vs Lob FAQ
- Which one is cheaper?
- Atera starts lower at $169/mo, compared to $260/mo for Lob.
- Can I use either one for free?
- Lob has a free plan. Atera doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Atera uses per-seat pricing, while Lob goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Atera: Atera sits in the mid-to-upper range for MSP platforms, but the per-technician model flips the math in their favor for shops managing lots of endpoints. They're going after lean MSPs who'd get crushed by per-device pricing from competitors like NinjaRMM or ConnectWise. Lob: Lob sits in the mid-to-premium range for programmatic direct mail APIs — they're not competing on being cheap, they're competing on developer experience and deliverability infrastructure. They're going after tech-forward companies that want to automate physical mail the same way they'd automate email, not traditional print shops or SMB mailers.
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