Attio vs Insightly Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Attio Insightly
Starts at $44/mo $29/mo
Number of plans 4 3
Free plan
Free trial
Pricing model per-seat per-seat

Free

$0/mo
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats

Plus

$44/mo
  • Private lists
  • Enhanced email sending
  • Up to 10 seats

Pro

Popular
$99/mo
  • Call Intelligence & sequences
  • Permission controls
  • Advanced reporting

Enterprise

Custom
  • Unlimited objects
  • Unlimited teams
  • Security and admin controls

Plus

$29/mo
  • Lead and contact management
  • Project management
  • Advanced reports
  • Pre-built business dashboards

Professional

Popular
$49/mo
  • Lead assignment and routing
  • Workflow automation
  • AI Copilot

Enterprise

$99/mo
  • Sandboxes
  • Products, pricebooks, and quotes
  • Comprehensive audit logging

Attio vs Insightly FAQ

Which one is cheaper?
Insightly is the cheaper option, starting at $29/mo vs $44/mo for Attio.
Can I use either one for free?
Attio has a free plan. Insightly doesn't — though they do offer a free trial.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Attio: Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid. Insightly: Insightly sits in the mid-market budget tier — cheaper than Salesforce and HubSpot's paid CRM tiers, but not trying to be the free-forever play that Zoho or HubSpot use as acquisition tools. They're going after SMBs and mid-market teams that want a real CRM without enterprise pricing baggage.

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