Attio vs Insightly Pricing (2026)

Which one is cheaper?

Insightly is the cheaper option, starting at $29/mo vs $44/mo for Attio.

Can I use either one for free?

Attio has a free plan. Insightly doesn't — though they do offer a free trial.

How do they charge?

Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Attio: Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market. Insightly: Insightly sits mid-pack against HubSpot and Zoho — cheaper than Salesforce at every tier but pricier than Zoho CRM's entry plan, positioning itself as the 'grown-up CRM without enterprise bloat' option for SMBs and mid-market teams that outgrew spreadsheets or a free-tier tool.

Still deciding? See the best Attio alternatives or the best Insightly alternatives, ranked with verified pricing.