Avoma vs Murf Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Startup
- Up to 25 Paid Seats
- Unlimited Free View-only Seats
- Unlimited 1:1 Scheduling
- Automatic Video Recording
- Unlimited Real-time Transcription
- Unlimited AI Summary Notes
- "Ask Avoma" for a Meeting
- AI Email Follow-ups
- Auto Save Notes to CRM Records
- Dialer Integration
Organization
Popular- Up to 100 Paid Seats
- Custom AI Topics & Templates
- Group and Round-robin Scheduling
- Limited Conversation Intelligence
- Smart Playlist & AI Automations
- Translate Transcription & Notes
- Custom AI Email Templates
- Enforce Org-level Policies
- API Integration & Webhooks
- Customer Success Manager
Enterprise
- Minimum 10 Paid Seats
- Global "Ask Avoma"
- Designated Success Manager
- Concierge Onboarding & Training
- Quarterly Business Reviews
- Unlimited Usage Intelligence
- Team-Specific Access Controls
- Mutually Signed DPAs
- Single Sign-On (SAML/OIDC)
- Data Retention Policies
- HIPAA Compliance
Conversation Intelligence
- AI Coaching Recommendations
- Auto Call Scoring with AI
- Custom AI Scorecards
- SPICED, Sandler, MEDDICC, etc. AI Scorecards
- Smart Playlists – Rule Based Auto Curation
- Real-time Answer Assistant
- Global "Ask Avoma" across all your conversations
- Member & Scorecard Performance Trend Dashboard
- Interaction & Talk-Pattern Skills
- Standard Topic Intelligence
- Custom Keyword Trackers
- Custom Smart Topic Trackers
Revenue Intelligence
- "Ask Avoma" across Accounts
- "Ask Avoma" across Deals
- Dealboard for Pipeline Review
- 2-way CRM Field Updates
- AI-powered Deal Risk Alerts
- AI Deal Health Score
- AI Sales Methodology Tracker
- Roll-up & Aggregated Forecasting
- AI Win-Loss Deal Analysis
- Pipeline and Forecasting Reports
- Native CRM Integration
- Dialer Integration
Lead Router
- 1:1 Scheduling Links
- Customize Event Titles
- Embed Scheduler to your Website
- Save contacts to CRM
- Group Scheduling
- Round Robin Scheduling
- Real-time Lead Qualification and Routing
- Round Robin Scheduling based on Custom Rules and CRM fields
- Lead Routing based CRM Contact and Account Owner
- Lead Routing based on CRM Custom fields
- Form Field Based Router
- SDR to AE Handoff Router
Free
- 10 Projects
- 10 minutes of Voice Generation
- 1 Editor
Creator
- 100 Projects
- 24 hrs/Year of Voice Generation
- 1 Editor
- All 200+ Voices, Styles & Tonalities
- Multi-Native Voices
- Unlimited Downloads
- Canva Integration
- Commercial Rights
Business
Popular- 500 Projects
- 96 hrs/Year of Voice Generation
- 1 Editor
- Business License
- Emphasis
- Variability
- Say It My Way
- Powerpoint Integration
- Audio to Text
- Murf voices for windows apps
Enterprise
- Custom Projects
- Unlimited Voice Generation
- Custom Editors
- Sharing & Collaboration
- Enterprise Grade Features
- AI Translation
- Single Sign-on (SSO)
- No Training on your Data
- Master Service Agreement
- IT Security Assessment
- PO & Invoicing
- Custom Voice Clones (Add-on)
- Customer Success Manager
Avoma vs Murf FAQ
- Which one is cheaper?
- Avoma starts lower at $25/mo, compared to $29/mo for Murf.
- Can I use either one for free?
- Murf has a free plan. Avoma doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Avoma uses per-seat pricing, while Murf goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Avoma: Avoma sits in the mid-market sweet spot — cheaper than Gong or Chorus for full revenue intelligence, but more capable than basic transcription tools like Otter or Fireflies. They're clearly targeting mid-size revenue teams that want Gong-lite functionality without the Gong-sized contract, and the modular add-on structure lets them compete on entry price while upselling aggressively. Murf: At $19/mo annually, Murf is priced aggressively against ElevenLabs and Descript's voice features, positioning itself as the accessible mid-market option for content creators and small teams. They're not chasing the cheapest label — the 'Best Value' badge on Business at $66/mo signals they want teams, not just solo hobbyists.
Keep tabs on both.
We'll monitor pricing changes for Avoma and Murf and let you know when something moves.