Awario vs Iconosquare Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Awario pricing | Iconosquare pricing | |
|---|---|---|
| Starts at | $49/mo | $10/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- 3 topics to monitor
- Unlimited keywords per topic
- 30,000 new mentions/mo
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
Pro
Popular- 15 topics to monitor
- Unlimited keywords per topic
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 team members
- Boolean search
- Data export
- PDF reports
Enterprise
- 100 topics to monitor
- Unlimited keywords per topic
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited team members
- Boolean search
- Data export
- PDF reports
- White-label reports
- API
Free
- 2 social profiles
- 1 user
- 10 posts per month per profile
- Schedule and publish content
- Measure performance with standard analytics
- Retain 1 month of analytics history
Starter
- 3 social profiles
- 1 user
- 30 posts per month
- Uma AI Analyst
- AI tools to create content faster
- Custom analytics dashboards
- 1 year of analytics history
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Uma AI Analyst
- Automated reports to showcase results
- Manage comments, DMs & mentions in one inbox
- Publish and analyze X (Twitter)
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Uma AI Analyst
- Collaborate with post approval workflows
- Track campaigns and paid performance
- Monitor competitors, hashtags & industry trends
- 2 years of analytics history
Custom
- 5 to unlimited social profiles
- 1 to unlimited users
- Unlimited posts
- Unlimited groups
- Uma AI Analyst
- Personalized onboarding and ongoing support
- Customizable white-label reporting
- API access
Awario vs Iconosquare FAQ
- Which one is cheaper?
- Iconosquare is the cheaper option, starting at $10/mo vs $49/mo for Awario.
- Can I use either one for free?
- Iconosquare has a free plan. Awario doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Awario uses flat-rate pricing, while Iconosquare goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices. Iconosquare: At $10-79/mo for the core tiers, Iconosquare sits in the affordable-to-mid range of the social analytics category — cheaper than enterprise suites like Sprout Social or Khoros, but priced above bare-bones scheduling tools. They're clearly chasing SMBs and boutique agencies who want real analytics without paying enterprise rates.
Still deciding? See the best Awario alternatives or the best Iconosquare alternatives, ranked with verified pricing.
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