AWeber vs SendPulse Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AWeber SendPulse
Starts at $12/mo Custom
Number of plans 3 1
Free plan
Free trial
Pricing model hybrid usage-based

Done For You

$20/mo
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits

Plus

Popular
$20/mo
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding

Lite

$12/mo
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics

Newbies

$0/mo
  • 15,000 emails per month
  • 140+ editable email templates
  • Drag-and-drop email builder
  • Contact import
  • Subscription forms to grow your mailing list
  • Basic features in Automation
  • Open and click-through rate analytics

AWeber vs SendPulse FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
SendPulse has a free plan. AWeber doesn't — though they do offer a free trial.
How do they charge?
Different approach here. AWeber uses hybrid pricing, while SendPulse goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AWeber: At $12.50-$20/mo starting price, AWeber sits squarely in the budget-to-mid-tier bracket of email marketing tools, undercutting Mailchimp and ActiveCampaign's entry points while still offering paid automation. They're chasing small businesses and solopreneurs who got burned by Mailchimp's pricing creep but aren't ready for enterprise-grade platforms. SendPulse: Stacking discounts (30% off first month, 20% for annual, 10% for 6-month) signals they're playing the value/budget game to lure price-sensitive users away from Mailchimp or Constant Contact rather than competing on premium features.

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