Balsamiq vs Moqups Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 projects
- Invite unlimited reviewers
- 500 monthly Balsamiq AI credits per editor
- Slack integration
- Create custom, reusable UI components
- Export to PDF or image
Teams
Popular- Up to 100 projects
- Invite unlimited reviewers
- 1,000 monthly Balsamiq AI credits per editor
- Billing admin role and permissions
- Create custom, reusable UI components
- Export to PDF or image
- Priority support
Enterprise
- Up to 400 projects
- 2,500 monthly Balsamiq AI credits per editor
- SSO with SAML
- Legal and security review support
- Data storage in the US or EU
- Premium support
Free
- 2 Projects, 400 objects
- 150+ free templates
- Synced components
- 20+ preloaded icon sets
Starter
- Unlimited projects
- Unlimited objects
- Unlimited guests
- Unlimited exports
- Page status labels
- Premium templates
Business
- Team roles & permissions
- Live collaboration
- Enforce Single Sign On
- Custom team templates
- Jira & Confluence integration
- Password protected PDFs
- Link sharing controls
Unlimited
- Multiple teams
- Team level assets
- SAML SSO
- SCIM provisioning
- Enhanced access control
- Domain allow list
- Priority support
Balsamiq vs Moqups FAQ
- Which one is cheaper?
- Moqups is the cheaper option, starting at $11/mo vs $16/mo for Balsamiq.
- Can I use either one for free?
- Moqups has a free plan. Balsamiq doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Balsamiq uses per-seat pricing, while Moqups goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Balsamiq: Balsamiq sits at the budget-to-mid end of the design tool market, well below Figma or Sketch on price, and they're leaning into that. They're not chasing enterprise design teams — they're targeting PMs, BAs, and scrappy product teams who want low-fidelity wireframing without a steep learning curve or a steep bill. Moqups: Moqups sits in the mid-market of the wireframing/prototyping space — cheaper than Figma's org plans or Axure, but not trying to undercut Balsamiq on price. They're going after small-to-mid product and design teams who want an all-in-one mockup tool without paying enterprise rates.
Still deciding? See the best Balsamiq alternatives or the best Moqups alternatives, ranked with verified pricing.
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